digital

The thought of advertising your business can be a little overwhelming especially if you are operating a small business on a shoe-string budget. The comforting thing is that advertising does not have to be expensive.

In this article, we are going to look at the various ways you could advertise your small or medium enterprise with the least amount of money.

  • Business text messaging

With the latest technological advancements, more people are leaning towards their phones and other technological devices for problem-solving.

As such, business owners should take advantage of the business texting service to connect with customers and let them in on some of the advancements occurring in their businesses. This could be something as simple as informing them of newly-launched products and services.

Business text messaging is a cheap way of communicating to clients and more business should embrace it sooner rather than later.

  • Social media advertising

Advertising on popular social media sites such as Facebook, Instagram, and Twitter is another effective mode of advertising for businesses. Approximately 80% of Americans use social media sites. With a small fee, you can easily reach these people and share with them your products and services.

If you are targeting the younger generation, social media should be your best advertising platform.

Facebook, in particular, offers lower advertising costs as compared to other social media sites. As such, small and medium enterprises should ensure it is part of their business marketing strategy.

  • Having a blog or website

Blogs and websites are avenues small business owners can use to interact with their customers.

Having a blog/website alone is not enough. A business owner must ensure that amazing content is posted on these avenues. Content that meets the needs of your target audience is bound to bring in traffic to your page.

To make this form of advertising more effective, ensure your content is of high-quality and is not plagiarized.

  • Practice guest blogging

Guest blogging can be a great way of reaching out to new clients. Look for an influencer in your niche and offer to write high-quality content for their blog. In return, the influencer can either promote your products and services to their clients or you could leave a backlink to your page.

Influencers will rarely pass up the opportunity to get new content for their blogs so it is a win-win situation.

  • E-mail marketing

E-mails have been used for the longest time as a form of advertisement. It used to be popular with large companies until small and medium enterprises realized that it was a cheaper way of advertising.

Small businesses can also create newsletters and send them to current customers as well as other potential clients. Not only use these newsletters to promote your products or services but also give relevant information on the company that is not sales-related.

As I stated earlier, small businesses often have little money to make a splash on advertising. So, it is only wise to spend every coin wisely and to make the best out of it. Use the above cost-effective ways of advertising to get your name and brand out there.