If you’re running a company, then your ultimate goal should always be customer satisfaction. Therefore, while you never want to hear that a customer is returning a product, you have to be prepared for that eventuality and have a system in place for returns so that you don’t lose any potential repeat business or get any bad publicity. It’s helpful to look into Techfino or to check out a similar cloud computing company that can handle aspects of the business like customer relations. You should be aware of the many reasons that customers might ask for a return.
Product Does Not Work with Others
In some cases, a customer might purchase a product that is meant to work in concert with others they already have. If they bring it home and find that the new product is incompatible, they might not have a use for it.
They Already Have the Product
It’s always a possibility that the customer received the product as a gift and they already had one like it, or something similar. In that scenario, at least the person was not unsatisfied with the performance or some other aspect of the product.
The Product Does Not Work As Advertised
This is one of the likely reasons for products to get returned. It’s a rare item that works perfectly every single time, but if you find that a specific product is not working as advertised the majority of the time that you sell it, it might mean that there is some defective component to it.
Product Not As Described
It could be that you ship a product out to someone or they buy it in your store, and then when they take it out of the package, they find that it is not as described. The best solution for the issue is to make sure that the advertising for the product describes it correctly.
They Changed Their Mind
It sometimes happens that you’re dealing with an indecisive consumer, and the state of the product isn’t the issue at all. If that happens, depending on your return policy, you may be obliged to give the customer their money back, or possibly extend them store credit. That’s the way to get a reputation as a customer-friendly business.
The Wrong Product Was Ordered
Human error can play a part in sales, whether the customer ordered the item online or picked it up at a brick-and-mortar location. Maybe they were in a rush and misread the description, or they had the wrong product on their list. If that happens, you’ll likely find yourself in a situation as a business where you’ll need to appease the customer with a refund.
A Better Price Was Found
Maybe the customer bought something from you, and then immediately afterward found a similar product elsewhere for a better price. Perhaps in this scenario you may offer the customer some rebate or special deal to try and retain their business.
Late Item Delivery
If you’re sending a customer a product they ordered through the mail, and for some reason it takes much longer to get to them than they were anticipating, they may not want it by the time it gets there. Sometimes these situations develop and you have little control over them, as weather or shipping errors might be factors.
If you want to keep customers happy, you must have reasonable return policies in place. That’s how you keep your fan base and add to it over time.
