What is Digital Marketing?

Digital marketing is advertising and promoting a business through the use of digital media. This includes the Internet, cell phones, social media, and interactive television. Digital advertising is a diverse and growing field. As more consumers get access to the internet and various digital media, marketing products and services to this readymade audience is essential.

What kind of digital advertising jobs are available?

Depending on your interests and skills, you can find digital marketing opportunities with advertising and Digital Marketing Certification, large businesses that have their own web or marketing division, and smaller businesses that need technical support that can “do it all”. Once you have acquired digital advertising skills you can even start your own business, and create marketing plans for businesses and individuals.

What type of training is required to become a digital marketing professional?

There are two ways to get involved with digital advertising. You can:

– Be a marketing or advertising professional already, and learn the skills required to promote your clients or business through digital media.

Go to school specifically to learn about computers and digital promotion

If you are interested in a career in digital marketing, you will need to complete some training. Courses are offered in a wide range of formats. If you are currently a student, you can pick up a class or two in digital marketing right on campus. If you are already employed, consider an online course or a work at home program, so you can enhance your skills, but still have time for your existing job.

You can target specific fields in digital marketing. If you enjoy creating ads, consider learning about video, flash, and CGI techniques, to build compelling ads that customers respond to. If you prefer writing, enroll in some courses designed to help you learn how to write ads to increase customer response, and in turn revenue for your business.

No matter what your area of interest, be sure that any school or program you are attending is accredited, and can provide you with the correct certification for your field. While the knowledge you gain is important, some positions and employers require certification as proof of your training, so you will need to be sure you are able to provide it when needed.

How do I find a job as a digital marketing professional?

If you are enrolled in school full time, start searching for a job in your last semester. Check with your university to see if they offer any paid or unpaid internships-these are often a great gateway to a full time, permanent position.

If you are currently employed, look for a digital marketing position in your own company. Make sure your employer is away of your skills, and let them know you are ready to apply what you have learned when an opening becomes available. You should also check with the school that you did your training with, to see if they have a placement department or program. Make sure you check the major job search sites online and your local newspaper as well, so you can be aware of what positions are available to you. Don’t forget to update your resume to reflect your new skills.

Choosing the Right Internet Marketing Course

If you own a business, and need your web page to make a splash, or if you are interested in a career in web designs, you should consider enrolling in an internet marketing course. It is no secret that internet marketing is a necessary skill in order to really make a webpage a success, but the problem is that many of the internet marketing courses that are advertised are scams. It is imperative to sort out the good courses from the bad-finding the right course the first time will save you both money and effort. Navigating through these sites can be difficult especially for a beginner, but there are number of things you can do to not only root out the scams but to teach yourself.

What to choose?

This does not mean that there are not real courses geared toward teaching real methods to be successful at internet marketing. These are the courses that are offered by accredited universities. These online marketing courses are regulated and taught by people who have proven the success of the methods they teach and who are held accountable for what they teach.  Finding and taking a bonafide internet marketing course can help you learn the basics of promoting your site, and prepare you to compete within your industry.

You can also consider a course or series that offers certification or accreditation of some sort. These programs will go into more advanced methods of internet marketing; someone who is really serious about having a successful website could benefit from taking one of these courses. The downside of these internet marketing courses is that they will usually cost more than courses offered by independent companies. The extra money goes toward the accreditation and verification of these teachers and courses.

Internet marketing courses that are independently offered, as in offered from a company instead of a university should be approached with caution. They will often give you the same information that is available online or try and talk you into paying for more services. The truth is that most digital marketing is simply putting in the footwork, such as submitting to search engines manually, using search engine optimization techniques, or even doing work in viral marketing.  One of the best things you can do when you are considering an online marketing course is look for reviews of the course or school itself. One or two bad reviews alongside a hundred good reviews are acceptable school or course with overwhelmingly bad feedback is not.


If you are looking to take just once class and like the convenience, consider taking classes online. There are a number of accredited schools and universities that offer a completely online option for their internet marketing courses. Most of these schools offer records of their accreditation online and with reviews of their courses.