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Digital marketing trends come and go, but the strategies that really work stick around forever. Click here to learn about the strategies that still work.

Do you often feel confused or frustrated studying the latest digital marketing trends?

You’re not alone. With 1.9 billion websites (and growing), competition on the internet gets fiercer every day.

Many marketing trends come and go, but there are some you can always rely on for results. In this post, we’ll reveal 5 digital marketing trends guaranteed to work for you in 2018.

  1. Stay on Top of SEO

Search engine optimization (SEO) isn’t going anywhere anytime soon. While best SEO practices may vary slightly over time, the fundamentals remain the same.

When’s the last time you audited and updated your website’s SEO? Experts recommend doing so at least once a quarter.

Pay special attention to which keywords are driving traffic to your site–and which ones aren’t. Your goal is always to make your brand as relevant and discoverable as possible.

  1. Use Blogs for Lead Generation

Speaking of updating your site, are you staying on top of your company blog?

Websites that prioritize blogging are 13 times more likely to see a positive ROI.

Think about it: every new blog you post is one more page for Google to index. This makes it easier for customers to find you and reminds Google that your website is active.

  1. Create Webinars & Podcasts

Looking for new ways to engage with your customers? If you haven’t already, why not host a webinar, podcast, or similar live event?

No matter what product or service you sell, you can create an engaging online event centered around it. Advertise the event across your social media accounts and newsletters.

If you need help with the details, consider hiring a third-party company to organize and advertise the event. That will leave you free to focus on the content and how to best interact with your customer base.

  1. Don’t Forget Email Marketing

With everyone on smartphones these days, is email marketing a thing of the past?

By no means! In fact, 59% of emails are opened on a mobile device. This means your audience is likely to access your emails even when they’re away from their computer.

Another bonus of email marketing is it costs little-to-nothing for you to set up. You also have more room to work with than a standard text message or social media post.

  1. PPC Advertising Still Works Too

Pay per click (PPC) advertising has been around for years–but does it really work?

Absolutely! It’s a sure way to get your business in front of the eyes of customers who are searching for it right now. Best of all, you’ll see an almost surge in traffic and (hopefully) conversions as a result.

If you’re not sure how to tackle this type of advertising on your own, a reputable PPC company can help you get started.

Final Thoughts on Digital Marketing Trends

Algorithms change and the internet evolves, but some digital marketing trends remain forever.

Use the tips listed above to keep your company’s website one step ahead of the competition.