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Successful small businesses and entrepreneurs use Facebook as part of their digital marketing strategy for a reason – because it works. Small and medium-sized business owners have a lot of competition. Gaining and retaining the interest of your existing and potential customers requires marketing strategies that give you the most digital exposure at a cost that fits into your budget.

The promising news is that even with a small and limited budget, you can make a big impact and target more of your industry market using Facebook. Otherwise, you just might be left behind. Research shows that 67% of marketing strategists consider Facebook to be one of their most important ways to engage with users on social media.

Here’s how you can implement Facebook into your digital marketing strategy using these 5 steps:

1. Build a Facebook Business Page

Don’t make the mistake of creating a personal page for business – you need Facebook for business. Your digital marketing strategy needs to include a unique social media business page that uses all the tools Facebook has available to promote your brand and business. Facebook is intended for the business with a limited and small budget and comes with tools and features to help you create content, manage, and optimize your page.

You’ll be able to customize business Facebook to your own preferences, including important information about your business such as how customers can contact you, your hours of business, and a link to your website. You’ll also want to include information about your products and services.

2. Create a Call-to-Action Button

One of the most useful features of Facebook digital marketing is using a call-to-action button on your business page. By using buttons such as “Sign Up” or “Contact Us”, customers and clients are encouraged to interact with you. You’ll be able to drive more business traffic to your website as well as integrate your page with scheduling software, allowing customers and clients to book directly with you by creating a “Book Now” button.

Unsure how your scheduling software can work cohesively with Facebook? Get advice on selecting tech support to help your business correctly use software so it’s working to your advantage.

3. Use Visual Content to Grab Customer Attention

One of the most effective ways to gain the attention of users is by adding visual content to your business Facebook page. Throughout the page, use both images and video in your posts that are of interest to your existing and prospective customers. As per marketing statistics, visuals such as photographs get 94% more views than content without visuals.

Here’s what you can do to add effective visual content to business Facebook:

Create a great cover photo

The first thing people see when they land on your Facebook page is the cover photo. It should be optimized to stand out and let users know immediately what your business is all about. Use a photo that’s related to what you’re selling so it’s memorable.

Add a unique profile picture

When you post or comment on other Facebook pages, your post is displayed with your profile picture. Use a logo of your brand that people can easily and quickly recognize as being your business. This digital marketing strategy is a good way to build brand recognition.

Add images and video to content

The content you post on your Facebook page should also contain photos, graphics, and video to capture the attention of users. Your posts should be interesting and informative – but don’t go overboard with images. Users can find content overwhelming if there are too many visuals.

4. Promote and Build Your Business Brand

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Using Facebook as part of your digital marketing plan, you can advertise and promote your brand on one of the most popular social media platforms. It’s a notable brand that’s going to create a strong customer awareness of your business. However, you’ll have to do your part and connect with users whenever you can. Here’s how:

  • Pin those important and informative posts at the top of your business Facebook page. This strategy lets you get the most leverage using just one post.
  • Quickly respond to all customer feedback and comments. This allows you to build a relationship with people and optimize their customer experience.
  • Post important information about your business including achievements and milestones, such as when you release a new product.
  • Use customized messages to target and connect with specific target groups of users.

5. Post New Content Regularly

Users want to be engaged with fresh content. With business Facebook, you can create content ahead of time and schedule to have it posted at a later date. Your content and posts should highlight the products and services you’re selling, including information that’s interesting and relevant to your business.

One of the ways to generate interest is by promoting contests and special offers on your page. Facebooking marketing stats indicate that 39% of people who use Facebook will follow those pages that  have a special discount, promotion, or give away.

Final Words

Don’t just think of Facebook as a way for people to stay in touch with family and friends – it’s also an effective digital marketing tool that you can’t afford to overlook. Using business Facebook, you can connect with your customers and reach out to new ones using social media to build your business brand and expand your list of loyal customers.