Every business owner or GM in the world knows that preparing for a potential crisis is an essential perquisite to any successful business. Although it may not be a top priority, particularly for small to medium sized companies, the consequences of some business crises can result in the failure of a company before it has reached its full potential.
Some simple preparation or a ‘Plan B’ can mitigate the risks, although the input of a crisis management company will probably be needed. You wouldn’t want to be caught in a crisis unprepared, it is mainly the reason of companies’ downfall. You can’t just sit, wait and hope that a crisis doesn’t hit you, especially when there are things you can do to give your business a fighting chance, and among them is through some thorough preparation.
The type of business you operate will govern the type of crisis plan you need in the event of the unexpected. In the digital age, bad news spreads quickly so you need to be on your toes and move quickly in the event of a business crisis. A crisis management plan, preferably put together by a professional crisis management team, will help you both stem the damage and also give you some valuable pointers for the future.
What You Need To Do In The Event Of A Crisis Within Your Company
The tips below are by no means all you need to do; your crisis management planning team will be able to give you more information and tips that are relevant to your specific company.
1.Move Quickly – Dealing with a business crisis is not something you plan to do tomorrow or after lunch, you need to act immediately. Get to the root cause of the crisis and understand the extent of any potential damage before you release a statement or inform your clients. It is important to get the full picture before you release any information which may be inaccurate or incomplete. Your crisis management planning team will be able to provide more specific info.
2.Take Responsibility – Even if you feel you are not responsible for the crisis, the crisis management gurus always recommend apologising. When a crisis first emerges, protecting your company image should be first and foremost. This is particularly relevant in subjective cases involving sensitivity and personal opinion.
3.Channels Of Communication – Do not hide. If you are active on social media, be ready to answer queries and complaints using pre-planned responses prepared by your crisis management planning team.
4.The Human Side – Be empathetic to anyone affected by your crisis. Do not be reactive or defensive. Explain the situation and prepare your answers in a calm and sensitive manner.
5.Future Planning – When the storm is over, and the crisis has been resolved, take the time to reflect on what you could have done differently to avoid the crisis in the first place and also how you responded. If you got through the crisis without the need of a crisis management plan, consider yourself very lucky.
Engaging the services of a crisis management planning company should be one of the first things on the to-do list for any business. By investing a little budget into this vital service, you can potentially save yourself in the event of a business crisis.