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Public relations and the way people perceive your brand pretty much depends on one another. That’s all the more reason for carefully planning your next move and evaluating whether your PR strategy needs a couple of adjustments. It’s best to have a system in place, which allows you to focus on what matters and lose as little time as possible when developing and executing the perfect PR plan. With that in mind, here are the steps to follow:

1.Define your target audience

Just as the old saying goes, if you try to please everyone, you often end up pleasing no one. Who are your customers? Who are your business partners? Try to focus on the relationships that actually matter for reaching your business goals. For instance, if you’re releasing a new product, your potential buyers will want to know all about the problems it solves, and your potential business partners are dying to find out more about what’s in store for them if they help you promote it.

2.Set a budget

You want to get the message out, that’s for certain. But how many resources can you afford to spend in the process? Naturally, the more people you want to reach, the more it’s going to cost you. This step is an absolutely essential one to take before you get to work with your marketing materials. Just think about it… you’ll probably need to hire designers to prepare the artwork, some copywriters to take care of the content, etc.

3.Determine the channels of promotion

Different channels of promotion require a different approach, so make sure to determine them before proceeding. Also, how are you going to measure the results? If sending out emails is a part of your strategy, this can effectively be done by inserting a tracking pixel in your emails, through which you can track the open rate.

4.Set a timetable

Without a timetable, chaos ensues. By sticking to one, on the other hand, you’ll be able to retain a clear view of the tasks that lie ahead, allowing you to see what needs to be done and get to it. Don’t merely make plans regarding this, however; you should also assign each team member to a project and set some concrete deadlines.

5.Get to work

Once everything has been set in place, get to work and start getting things done. Nowadays, there are plenty of modern tools to help you with the task. For example, you can create smart presentations within minutes using Beautiful.AI, use Google Hangouts to have a video conference with your team members and business partners, take advantage of Gimp if you don’t want to be paying for a Photoshop license… and the list goes on.


By following these 5 simple steps that we’ve laid out for you, developing the perfect PR plan should no longer be out of your reach. The only thing you really need is a clear vision and a structured approach. After that, everything should fall into place the natural way.