Why Fitness Industry Should Promote Diversity
The Fitness industry market is expected to be around 13.5 billion by 2023.
This tremendous increase is due to the rising awareness regarding fitness among the teens and the elderly.
The trend is mostly observed in the urban areas and is slowly moving towards the rural areas. As more and more people become conscious towards their health, fitness industry will certainly get a boost.
Diversity is a crucial factor that big brands use to their success. It is one of the essential aspects of Adidas group’s core values.
The Adidas people strategy is all about creating a brand identity and workforce that displays strength of multicultural ideas, interests and backgrounds.
As per Karen Parkin, Chief HR Officer of The Adidas Group, “An absolutely essential piece of the puzzle is the understanding that you simply cannot have innovation without diversity. The level of innovation is any organization is in direct proportion to the diversity of its people. Diversity provides the steady stream of new ideas, fresh perspectives and contrary points of view that are the lifeblood of innovation. As part of the adidas Group since 1997, I have seen first-hand the innovation that can happen when you get a diverse group of people into one room to take risks, think creatively and solve a problem together”
Nike launched a Hijab for muslim women and it received mixed reactions from the social media community. The Nike Pro Hijab is expected to reach the market by 2018.
As per Ruggero Loda of Runningshoesguru, “Fitness industry is booming at a tremendous rate and cultural diversity plays an important role in this phenomenal success. Fitness industry needs to promote different ethnic minorities at a global level that should encourage people from all culture and backgrounds to take part in active fitness activities”.
Advertisement plays a huge part in the successful promotion of cultural diversity.
Media is a powerful thing. When people see brands promoting cultural diversity through their ads, they feel they are also a part of it. It becomes easier for people of different cultures to come together and support the cause making world a much better place to live.
The health club industry has exceeded 66 million customers as tracked by IHRSA which has been tracking the stats since 1987. Industry revenues continue to grow as members utilize the clubs more frequently with many investing in multiple health club options.
If everyone is encouraged to take part in sports then fitness should reach levels that we never thought was possible before.