Mobile marketing is a multi-channel digital marketing strategy aimed at reaching a target audience on their smartphones, tablets or other mobile devices via websites, email, SMS and MMS, social media, and other apps. If you want to do the marketing of your product in current times, then mobile marketing is the best option that can be easily done with the help of advertising videos. With the help of digital marketing, you can bring awareness of a new product with less than no effort, and if we talk about mobile marketing, then it simplifies your work. It can help you achieve more customers and revenue. Many amazing advertising videos are made these days which help the companies to convey the message and the objective of the brand. It also helps them to communicate with their customers in a better way. It can also be used to raise a specific issue and bring awareness to the society. Following are the five mobile marketing trends that you need to know:
- Messaging app
More people use messaging apps today than they do social media, according to Business Insider, and adoption continues to increase rapidly. Further, the messaging apps are slowly but surely evolving into full-fledged marketing and commerce platforms. Marketers will use messaging apps to connect with their customers at an individual level. Instant messaging apps will become the connection medium of the future.
- Location-based marketing
Location-based marketing (LMS) is a direct marketing strategy that uses a mobile device’s location to alert the device’s owner about an offering from a nearby business. Location-based alerts are delivered to smartphones through SMS text messages. An alert may include information about a local business’ deal of the day or include a purchasing incentive, such as a discount coupon code. Location-based marketing requires the end user to opt-in.
- Augmented Reality
Augmented reality is changing the way we view the world — or at least the way its users see the world. Picture yourself walking or driving down the street. With augmented-reality displays, which will eventually look much like a normal pair of glasses, informative graphics will appear in your field of view, and audio will coincide with whatever you see. These enhancements will be refreshed continually to reflect the movements of your head.
Another tool that can help you today is the wevideo. It is a web-based video editor in which with the help of audio recordings or still photos you can create inspiring digital stories. Along with that with it, you can also create texts slides, edit your audio files, and crop your photos.
- Big data
Big Data is a phrase used as a massive volume of both structured and unstructured data that is so large it is difficult to process using traditional database and software techniques. In most enterprise scenarios the volume of data is too big, or it moves too fast, or it exceeds current processing capacity.
This Article written by Shawn Marshall, who is a digital marketer by profession and is utterly obsessed with the growing technology. He regularly shares her bright ideas on https://squareship.com/.