The internet has made it easier than ever for us to decide exactly how we want to do business. It’s so easy, as a matter of fact, that you can sell all of your products and services online without the need for a permanent brick and mortar store!
However, that doesn’t mean there aren’t benefits to letting customers handle your products and see your services in action.
Traditional shops are making a comeback as people don’t just want stuff—they want an experience. A pop up shop is a great way to increase sales and show people exactly what your brand is about.
If you have never run a pop up shop before, you are probably wondering where to get started. These five tips will help.
Make Your Shop Look Appealing
Pop up shops can appear almost anywhere. They can appear in a vacant retail space, they can come with trucks and trailers, and they can simply be a designated spot on a patch of concrete. No matter what kind of pop up shop you have planned, you have to make sure it looks appealing.
That means doing things like:
- Customizing a pop up tent with your logo for outdoor events and trade shows
- Using bold, clear signs so people passing by know you’re open for business
- Displaying merchandise attractively in a small space
- Making your shop blend in with other shops in the area
- Getting creative with artwork, graffiti, fabric, flowers, and more
Decide Where and for How Long
There are a lot of legal considerations when opening a business. It turns out there are plenty of legal considerations when it comes to operating your pop up shop too.
You can’t just pick a spot and open your temporary doors. There are local and regional regulations you have to follow to make sure your shop is legal, which may include applying for a temporary license or permit to open at your chosen location.
In addition to the legal considerations, you also have to make sure you choose a potentially lucrative spot, and decide exactly how long to be open. The answers will depend on your particular business and circumstances.
Iron out Payment Options Ahead of Time
Accepting payments used to be easy. It meant accepting cash and checks. Things are a little more complicated today, but that’s a good thing.
Pop up shops are a lot easier to operate because there are so many digital payment options available. It just means you have to take the time to decide which payment options you will accept before you open your doors.
It’s always a good idea to take cash, but you should also decide exactly how you are going to accept other forms of payment. Apple has some great mobile options for people who use their products, while applications like Vend and Lightspeed can work on other mobile devices as well.
Promote Your Shop on Social Media
It’s important to promote your business on social media all year long, but it is especially important if you’re planning to open a pop up shop. Without a little media buzz, no one will even know that you’re open!
Promote your shop well in advance, and upload exciting pictures and videos while your pop up shop is open.
You may also want to consider paid advertising that allows you to target specific demographics that would be interested in your temporary shop.
Do Something to Make the Experience Unforgettable
The customer experience is always important, but it is especially important when it comes to pop up shops. Not only do you have to provide a superior shopping experience, you also have to make sure their experience is unforgettable.
There are just as many ways to do this as there are businesses opening pop up shops. Consider passing out a little champagne to shoppers, offer free gifts to people who walk through the door, or offer a version of your service free of charge. The more unique you can make the shopping experience, the more likely people will be to post about the experience online, which means more success for you.
Running a pop up shop can be a lot of fun, but it’s a complete waste of your time if it doesn’t promote your business and increase sales. Follow the tips on this list and you can boost your chances of success, while providing shoppers with a great experience at the same time.