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Google PageSpeed Insights is a tool that has been specifically designed by Google to make efficient use of a website. This tool gives you the ability to enhance the performance of some parts of the site, which leads to optimizing the overall speed of the webpage when it loads. The tool caters to both mobiles and personal computers; hence, everyone can benefit from the usage of it.

Web Design understands that a good website needs to inculcate in itself that it needs to be interactive for the audience. A website that is interactive and engaging allows the users to indulge more in it and hence explore all pages and resources attached. Furthermore, the site needs to be fully interactive for mobile and desktop users, as most people usually view websites on their smartphones now. An interactive website that does not translate the same effects to its mobile experience does not work in the long run in today’s market.

The images that are inserted in the website need to be optimized, and the pictures need to be carefully selected for use. Most people overlook this critical part of their web page, and hence, they are not fully able to capitalize with the images, as powerful and appealing images sell the overall look of the webpage. Images need to work along with the theme of the webpage and also along with the text that is added alongside the pictures. Responsive images make for better search scores and are a significant part of SEO optimization of any website.

The coding that is working behind your website will have a significant influence on the loading time of your webpage. Efficient and straightforward code writing will ensure that the webpage takes minimal time to load, whereas long and complicated codes will cause the loading time to increase. Limiting the CSS code, using inline formatting where applicable, and also avoiding heavy themes from WordPress usually add up to an efficient solution for this problem. This is important as the PageSpeed tool uses several methods to gather data from a website and if the code is not structured optimally, it makes it difficult for Google to search your webpage, which leads to a lower PageSpeed score.

Browser caches also play a significant role in ensuring that the website loads more efficiently for returning users. It saves some of the images, the codes in HTML and CSS in the local caches when a person loads the website for the first time and hence whenever the site is loading again; it takes less time for the end-user. This helps with optimizing the PageSpeed score.

When it comes to getting high Google PageSpeed scores, a recurring theme is the fact that it follows the ‘less is more’ philosophy. Simple and crisp website designs score very high when measured with the Google PageSpeed tool. A website design that is not complex, in terms of code, images and framework, will load quicker and hence an uncluttered and well-structured website will have a higher score.