Most start-ups will operate on a shoestring budget. The initial budget is normally not enough to cater to hefty advertising costs. If you are in such a predicament, no need to worry. There are plenty of advertising options that will not cost an arm and a leg.
Below are some marketing ideas that will work for small businesses with a tight budget.
- Taxi-top advertising
Taxi-top advertising is quickly gaining popularity in many cities around the world. It is a good alternative to costly billboard advertising.
The biggest advantage of this form of advertising is that your adverts will be seen in different parts of the city throughout the day. This allows you to reach the target audience with ease.
- Online contests
You will need some capital for the prize, but online contests are a cheaper way to advertise your business. The number of participants, the amount of traffic you bring to your website and the potential leads you get are worth every coin.
If you are on a tight budget, you don’t need to break the bank. Some branded t-shirts, water bottles, and backpacks might be enough to get people to engage.
- Post amazing content on your blog
Creating a blog or website is one of the first things to do as soon as you launch your start-up. This is the foundation for all other advertising needs. It is an avenue where your consumers and prospective clients will be directed and where you engage them and capture leads.
To make this platform work for you, ensure you regularly post high-quality content that appeals to your audience.
- Guest post on authority websites
Guest posting is a free way to advertise your business. Talk to influencers in your particular niche so you can get the opportunity to post amazing content on their websites. Don’t forget to include a backlink that leads directly to your website or blog!
- Make use of LinkedIn
One of the most under-utilized social media sites is LinkedIn. Business owners need to realize the potential LinkedIn has for their company. It is not enough to just log in, add network connections and then leave. Joining groups and engaging with connections will give your business a better rating.
LinkedIn allows you to promote and share your ideas as well as build your brand. If you are new to LinkedIn, you could browse the Internet for the various ways you could spruce up your profile.
- E-mail marketing
One of the best ways to attract new clients and maintain customer engagements with your pre-existing clients is to make use of E-mail marketing.
Create a pop-up dialogue box that allows visitors to sign up for your newsletter before they log out. To entice more visitors, offer some kind of bonus for signing up. After that, you slowly nurture the new subscribers until they become loyal paying customers.
- Create affiliate programs
Creating affiliate programs with influencers is a great way to market your business. For example, lets say you are a manufacturer of toilet cleaner products. Partnering with a companies that manufacture bar soaps and detergents is a great way to promote your business. Just make sure you are not partnering with a competitor.