Your business is only as strong as the team supporting it. Building a cohesive, collaborative team can help you take your company to the next level. But for many business owners, finding top quality candidates can be a challenging process. Often, the number of qualified applicants is very small relative to the size of the pool of potential hires. Recruiting successfully can take a significant amount of work, between the time it takes to interview candidates and getting the word out about available positions. Here are a few tips to help you find the best new recruits for your company’s open positions.

Start by Assessing Your Current Team

If you’re struggling with how you’ll determine which candidates are the best fit for the job, start by taking a look at your current team. Consider their strengths and weaknesses. Think about how their personalities complement and clash with each other. An in-depth analysis of your current employees will help you identify which qualities are most important in a new hire, both in terms of personality and skillset. Conducting a team assessment is a good way to begin the hiring process. Ensure that your job descriptions and interviews with candidates take a clear position on the traits and experiences you’re looking for in your next hire.

Target Your Advertising and Social Media Promotion

If you’re posting a new position, you may be inclined to distribute the post widely on as many employment websites and publications as possible. If you’re recruiting for a highly specialized position casting a wide net may be a good idea. But this strategy may actually result in a very large pool of unqualified applicants, especially for general positions such as administrative assistants or accountants. When it comes to hiring for a new position, targeted advertising is usually a better approach. Before you begin recruiting, take a step back to think about who your ideal candidate would be. Consider what publications interest them or which websites they might frequent. Use this information to build an effective sharing strategy for your job posting. With targeted advertising and social media promotion, you may end up with less applicants overall, but chances are they will be more qualified.

Work with an Employment Firm

To help take some of the pain out of the hiring process, many businesses choose to work with employment firms. Typically, employment firms pre-screen potential candidates to help employers find top-notch new hires. Screening processes vary based on which firm you choose to work with, but the best agencies will conduct skills assessments and background checks. Many employment firms will also conduct an analysis of your company to determine which candidates might be the best fit. These companies take some of the guesswork out of the hiring process to help save your business time. Employment firms may be more costly than recruiting on your own, but are often a great choice for executives and other senior roles.

Navigating the hiring process can be a challenge for many business owners. If you’re having a hard time finding the right person for the job, it may be time to take a step back. Conduct an assessment of your current team to determine which qualities and skills the ideal candidate should possess, target your advertising efforts, and consider working with an employment firm to find more qualified applicants. Sometimes a simple tweak to your approach can help make the process more manageable and help you find the right people to hire quickly and efficiently.