They say the best place to hide a dead body is on page 2 of the Google search result. Of course, we do not mean that literally.
The truth is, the entire concept of operating any business in the digital platform revolves around ensuring good search engine result performance. After all, ranking higher on the search engine is the driving force of generating website traffic.
Studies show that the top five (5) listings on Google search engine alone account for more than 67% of the clicks. Meaning, if your website gets listed anywhere below that, the chances of generating traffic are extremely slim.
What’s more interesting is that studies also show that the first website on the search engine result page hogs up 95% of web traffic.
Unless you’re willing to take such an enormous risk, Search Engine Optimization becomes your ideal companion. SEO involves tweaking certain key areas of your website to make it ideally compatible with the search engine algorithm.
However, such things are easier said than done. Of course, there are certain tasks that you can implement yourself.
If you want to ensure maximum results and boost your website traffic quickly, hiring professional website service agencies like Magicdust is the best solution.
Website service agencies with their comprehensive market knowledge and experience help implement the best system and ensure quick results as well.
Here are some of the best and easy tips to improve your Google search engine result ranking.
1.Improve the user experience of your website
User experience is, unquestionably, one of the most crucial components of your website. After all, your website UX is the primary channel through which you interact with your customers. Irrespective of whether you’re running an offline or online business, if the user experience is poor, you’re ultimately going to lose customers.
In fact, recent studies show that 88% of customers say they wouldn’t return to a website after bad user experience.
Studies also show that 70% of online businesses fail due to bad user experience.
Hence, it is rather obvious – design your website and optimize it in such a way that users can navigate easily. This will help them to obtain the relevant information quickly without any shenanigans.
2.Boost your website load speed
How important is your website loading speed?
People prefer online platform for one specific reason – to save time. So, if your website is lethargic, you can understand how that can upset a lot of people.
The average loading speed of a website is 19 seconds on the 3G network. While the same is just a mere 14 seconds on the 4G network.
A large proportion of people do not even wait for 14 seconds. In fact, studies show that 53% of mobile users will exit a website if it takes longer than three (3) seconds to load.
So, at the end of the day, even if your webpage makes it to the top of SERP, if the loading speed is not quick, the entire venture becomes irrelevant.
3.Create quality contents
There are a plethora of optimizing tips and hacks that online businesses can implement to ensure good search engine performance.
The majority of such tips are helpful only for achieving short-term objectives.
If you want to generate organic traffic and ensure your website gains a genuine reputation in the market, Content should be your key focus point.
You know how people say, Content is King?
That’s just because the value of good Content surpasses any other aspect of online marketing.
In fact, even 57% of professional marketers agree that on-site content quality is the most effective SEO approach.
At the end of the day, users are searching for websites that can provide relevant and quality information. So, if you can tick that box, everything else will eventually align themselves.
Of course, generating organic traffic through on-site Content can be time-consuming. But, once the users recognize the quality of your Content and get the word-to-mouth going, there’s no stopping you.
4.Generate quality backlinks
The backlink is one of the most crucial components of SEO. In fact, it is one of the measuring tools of the search engine algorithm.
When your webpage gets backlinked from another website, it shows Google that your website is reliable. Also, backlinks are a practical proof that your website is interconnected with other sites on the web.
So, the more backlinks you create/generate, the better.
It is important to keep in mind that the quality of backlinks outweighs the quantity.
Meaning, a single backlink from a high-authority domain is better than generating multiple backlinks from small websites.