The Internet has drastically changed several industries and the way people interact with businesses. People expect more from a business than ever before, and one thing that is expected is how quickly online users want a site to load. The following are three ways the user experience is affected by page load times and why hosting should matter to you.
- People are Impatient
In the beginning, online users expected pages to take a long time to load and were patient, but today’s online users have been pampered by speed. Most users expect pages to load quickly and will leave a site if it is taking too long to load. Patterns show that four out of five online users are willing to skip a video if it takes too long to load.
It would be hard to find a business that does not have a website, meaning competition is quite steep. As hosting services continue to improve, competition is only going to get more intense. This means time is going to become even more important to you. You do not want to risk upsetting your users with your site’s speed and cause them to visit a competitor, which makes it vital that you use a good host.
- Sluggish Sites Seem Unsafe
Another reason you need to have a fast and reliable host is to make sure your site does not appear sluggish. Online users are quite savvy, and they know that a sluggish site may not be updated frequently or taken care of.
As you know, identity theft is a real problem and one that many online users are worried about. A site that is not updated regularly is usually vulnerable to hackers because it is not updated with the latest security measures. Making sure your site is as fast as users expect helps earn the trust of your users, and you can do this by working with a reliable hosting service.
- Quality and Speed
Online users pay attention to quality more than you might believe. Yes, they care about the quality of your content on the site, but they also care about the perks. For example, being able to give online users a 3D tour or showcasing full HD photographs are things that online users look for.
The problem is that many of these perks come at a cost, especially for companies that have not invested in a hosting service with data centres nearby that helps make sites more responsive. High quality content can slow down a site that is working with a less than perfect hosting service. Online users may not purchase your products or services if you decide to offer poor quality media just to speed up your site. You want to make sure you offer a good balance between quality media and responsiveness.
Some of these steps may take some time to enact, but these updates are worth the trouble. Your visitors want to feel like you’ve taken the time to create an online experience worthy of their business, so make sure that you do that. Be sure to talk to a web designer and other site specialists to get additional tips on how to improve user experience.