How Call Tracking Can Help Your ROI On Marketing Campaigns


When you want to work on improving your campaigns’ returns of investment (ROI), it’s helpful that you explore the many ways you could leverage your company operations to do so. This seems practical, given that proper adjustments to your operations can pave the way to consistent performance. However, this can be tricky, especially if you’ve been having trouble finding ways to accomplish this. Interestingly, if you’re willing to try out new options, call tracking may actually do a lot to benefit your ROI needs. In fact, it can actually revolutionize the way you do business as a whole.

It may help to look into a few statistics to at least give you a much better understanding of how tricky the sales situation is. For instance, remember that when it comes to calls, eight attempts at cold calling are needed to reach prospects, and a lot of sales actually take at least five follow-up calls to happen after the initial meeting. This places huge pressure on sales representatives, where 42 percent of them actually feel they don’t have enough information to accommodate their customers before taking calls. Not only that, but when you take into account that 86 percent of the communication that happens on the phone relies more on intonation, mood, and way of expression – calls really do have a huge, but hidden, impact on your overall sales process.

 Call Tracking: How It Helps With Your Marketing Campaign ROI


With the above taken into consideration, understanding just how calls affect your sales can be great start to improving your returns. Call tracking software can help you achieve these needs, especially if you’re looking into proactive ways to change your operations for the better. Here are some benefits you can expect:

  • Be able to attribute your leads via the phone to the right source: When call tracking tracks calls for you, software you use actually lets you check where your calls are coming from. This means you can now identify whether calls are coming from a specific digital, print, radio, or even television marketing source. All of this happens thanks to unique numbers that are assigned to each marketing piece. This at least allows you to determine just how efficient certain channels are, and therefore also lets you see whether you are producing good returns of investment over time.
  • Be able to integrate your call tracking data with other statistics: Being able to use call tracking means that not only are you getting meaningful data, but you’re actually getting data that isn’t redundant. This means that you can get data that that you can integrate with other analytics software you have in order to get a better overall view of your operations. Imagine being able to actually unlock the veil that’s been hiding what’s happening in the calls aspect of sales. You can have a clearer picture as to what really is happening with your company operations and make clearer decisions because of this.
  • Be able to track calls back to the right keywords: Keywords spell the game in today’s digital marketing world, especially when you have to have a “hook” to make sure clients and customers remember you. You can build entire content marketing strategies and marketing pushes around keywords, and not choosing the right ones can be fatal to your goals. Call tracking assigns unique numbers to these channels, and at least allow you to determine just which channels, especially advertisements, are producing the most number of calls or conversions for you. Sometimes this can be tricky, as people start to depend on calls to do the rest of the queries for them instead of pushing to finish their transactions online. You can use call tracking to lead these calls back to right keywords that sent them your way in the first place.
  • Be able to make decisions about your company in real time: Thanks to the ability of call tracking to actually let you track calls and provide meaningful statistics without much effort, you can actually be able to make decisions about your company without waiting for reports. This greatly helps you make use of your time more efficiently. This is because the nature of call tracking to help you view your data in real time allows you to see the progress of your campaigns wherever you are, whenever you need them. In turn, you may be able to make quicker and better decisions regarding the nature of your company and its needs.
  • Be spot on when it comes to evaluating customer satisfaction: When you use call tracking to record your calls, you’re in a position where you can finally hear for yourself how customers are interacting with your staff. This important, as this essentially lets you identify what makes customers feel impressed and pleased after interactions with your staff. Customer satisfaction finally becomes something you can assess instead of just “evaluating” based on staff feedback. You can now finally be able to properly check whether or not you’re achieving your customer satisfaction expectations.
  • Be better when it comes to getting assessments on staff performance: In speaking of performance and expectations, the ability to record calls gives you the power to check on two things. First is your customers and their satisfaction, the second is customer service. In short, you’ll be capable of accurately determining whether or not your staffers are actually working properly and are following protocol in order to achieve your goals. This means you can actually hear for yourself which staffers are better than others in particular areas, and you can also check how you may want to train your staffers in the future.

The Bottomline: Boost Your Campaigns With Call Tracking

With the above taken into consideration, it’s important to remember that call tracking does “track calls” – and a lot of information that comes along with them. Imagine having the capabilities of actually obtaining relevant information about your audiences through your calls. Not only can this provide you with helpful insights about them, but call tracking can actually help ensure you’re always on the right track when it comes to providing them with more improved services – and that your marketing campaigns are leading to an improved ROI.