Are you delivering high quality content on your website, but you still do not get the desired amount of traffic? Do your competitors, with lesser quality content, get better traffic? Well, the reason behind it is their greater efforts at delivering high quality SEO content.
Now, before we proceed, let’s talk about SEO in brief. SEO or Search Engine Optimization is the process through which traffic in high quantity and quality is attracted to the website by increasing its visibility on the search engine pages using various methods.
If you are someone who depends completely on SEO for website traffic, then you must work harder on your SEO marketing so that your website can get a better ranking on the search results. The first search result on the search results page gets the highest proportion of the traffic. So, in order to get a higher website ranking for yourself, you must deliver high quality SEO content writing on your website.
So, how are you going to do so? How will you manage to bring your website on the top? How do you deliver the best SEO content? Here, we have described a list of multiple ways using which you can improve your SEO ranking:
- Page loading speed: Google looks around at each website for its loading time. If the loading duration is higher, Google notices it and places the high loading speed web pages above the low loading speed web pages even if you have a slightly better content than them. So, it is very important for you to focus on increasing your loading speed to get a better SEO ranking.
- High quality content: This is something unavoidable. No matter what you do, if your content is not high quality, then you are going to have a tough time driving traffic on your website. You must compel users to keep coming back for more and more. You need to create a reason for users to start loving you so that your web page automatically gains followers and hence keep coming back again and again.
- Image optimization: Using images is great for increasing user’s readability and adding to the attractiveness of the web page, but if your web page includes too large images, your site is going to have a lower SEO ranking. So, using correctly formatted and small-sized images is a good option. Another method could be to add keywords as the name of the image to drive more traffic.
- Use reliable reference sources: Adding data to your write up is a great strategy but what makes it better is the use of credibility. If you have used some facts from some website, add it as a reference to your write up. Doing this makes your write up look more credible and authentic. Another measure is to keep updating the article every few days for the news to be correct and trustworthy.
- Do not just depend on the text: Although, the text is a great way to deliver your thoughts to the public but using just text makes it look extremely boring and decreases readability. It is always advisable for one to use pictures if the write up is appropriate for it. If it includes graphs and statistics, then you can try using bar graphs and pie charts. For consumer-related stuff, you can try using some videos to make a better appearance and to increase SEO traffic.
- Have your site optimized for mobile phones: Now is the time of mobile phones and smartphones. People regularly use their handy devices to search for things online. If your site is not optimized for mobile phones, then it decreases the ease of use of your web site and the person using it might lose interest over your web page and it could lead to a downfall in SEO ranking. Hence, get your site optimized for mobile phones.
- The page format: The format of the page should be appealing to your targeted audience. The formatting should be based on the type of content that you are delivering. Along with it, your format should be easy to read and understand. Keeping the stuff closely packed or using excessive images or writing essays may not look as appealing as it should. Hence, carefully format your web page.
- Use social media: In the times of social media, use the various platforms to promote your content. Social media acts as a great advertisement platform that too for free! Thus, it is always advisable to promote your content on social media. You can run small scale campaigns or host little contests to increase audience engagement with your content. Social media has a ton of ways to promote your content.
- Usage of Keywords: Keywords play a big role in SEO ranking. People look for certain keywords in the search bar and web pages containing those keywords are listed above. But be careful not to overuse. Google is smart software and it catches on to such tactics. Hence, never overuse it but try to keep it subtle and natural. Avoid using single words as keywords and try using phrases instead. Proper keyword placement is a great method to drive traffic to your website. For example, instead of using SEO Company as the keyword, you can use SEO content writing company.
- Using SEO content writing services: If you want to save yourself from the hassle of managing the SEO ranking, you can simply consult SEO content writing services to work for you. They are experts on SEO who can help you receive a better ranking on the internet.
Using a combination of the above-mentioned methods is the best to get a high SEO ranking on the search results. High quality SEO ranking works on your visibility to the audience while they search for a related thing. It places websites having better SEO content over the web pages having lower SEO content. Hence, along with providing good content, you need to keep working on SEO ranking.