How Small Businesses Can Build a Strong Company Culture


Are you looking for ways to boost the success of your company? Would you like to see higher rates of productivity? Does it feel like you’ve taken a number of approaches to achieve these goals but just aren’t seeing the results you had hoped for? If so, it could be that the problem isn’t the process, systems, and employees you have in place, rather it could come back to the company culture.

Company culture isn’t just a buzz word; it has a real impact on the success and productivity of businesses. By building a strong company culture, you’ll be paving the way to success as employees are much more invested in the job and churn out the kind of results needed. 

So, here’s a look at some of the steps you can take to build a strong and positive company culture.

Always Be Open and Transparent with Employees

The first thing business owners want to do is create an open and transparent culture. This means being open about company goals, milestones, projects, missteps along the way, and successes. Being honest and open with employees makes them feel valued and part of a bigger picture. It builds trust within the company, which is extremely important.

Engage in Team Building Activities and Exercises

Experts will also tell you that team building activities and exercises are a great way to build a strong company culture. These act as ice-breakers, giving employees a chance to get to know each other, mix with other departments and crews, and start to build the lines of communication which benefits the business. Examples of great team building activities and exercises include scavenger hunts, escape rooms, or even an online quiz if you are working from remote.

Schedule Regular Safety Meetings

Another tip is to schedule regular safety meetings that will hammer home the fact that safety is a top priority, as everyone’s well-being is important. This is a chance for department managers, crew foreman, or even the designated safety representative to offer a quick reminder about safety. In the construction industry, these are often called “toolbox talks” and may be held every morning before work commences on the job site. This is a chance to discuss anything related to health and safety that is not only important to the company, but to the employees. It’s about educating everyone on what the safe practices are.

Be Active in the Local Community

The business can also give back to the local community by means of fundraising projects, sponsoring local teams, charity events, and so forth. Taking an interest in the community in which the employees live creates a positive company image and culture. It also allows employees to feel pride in where they work. You can sponsor a local youth sports team, launch a charity drive or simply make a donation.

Lead by Example

It is also extremely important that as the owner/boss, you lead by example. So, set the kind of tone and environment that you want to see and employees will follow in your footsteps. You may want to consider getting your hands dirty to show your team how things are done and that you are willing to get stuck in. Additionally, you should always take responsibility for your actions.

Stay Consistent with Your Efforts

Keep in mind that you will likely need to use a few of these tips in order to start seeing results, and it will take time and consistency. The continuous effort actually helps to show how serious you are about building a positive and strong company culture for all.