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For telecommunications companies, digital marketing is becoming more important than ever before. That’s because customer loyalty is decreasing each year as telcos make it simple and easy for both B2B and B2C customers to switch providers. Brand recognition, customer touchpoints, and a solid digital marketing strategy are all imperative for telcos hoping to increase their market share in 2019.

Here are some ways telcos can improve their digital marketing in 2019:

Brand Everything

Your brand helps differentiate your company from your competition. It also helps promote recognition, so you stay top-of-mind to your target audience. For telcos, one of the best ways to do this is to choose a white label email company which allows businesses in this industry to easily promote their brand.

Create a Social Media Strategy

Social media is now a massive part of most people’s lives. And understanding this is essential- whether you’re targeting B2B or B2C customers. One of the key things to remember is that it’s not enough to only dominate on one platform. Your leads are likely to be active on a number of different channels- depending on their demographics. For example, B2B businesses typically do well on Facebook and LinkedIn, while B2C are increasingly implementing strategies for Twitter, Facebook, Instagram, and even Snapchat.

Automated, Targeted Emails

It’s no longer enough to send out thousands of emails and see what ‘sticks.’ Instead, telcos should aim to send fewer emails, while ensuring that those emails are highly personalized and targeted to the right people.

Thanks to big data, and plenty of excellent email automation tools, you can now develop more successful email strategies based on exactly which stage each person on your list is at in the buyer’s journey.

The Right Metrics

Now that we have so much data at our fingertips, it’s easy to end up with information overload. Often, businesses end up focusing on the wrong types of metrics or simply try to focus on too many metrics at any one time.

Business owners focusing on digital marketing will often find that they spend much of their time looking at vanity metrics like page views and website traffic. While these numbers are nice to know, they don’t tell the full story. Instead, you should focus on the types of metrics that matter- like your conversion rates, click-through rates, page bounce rate, and ultimately, your digital marketing ROI.

For telcos, business has never been more competitive. If you’re hoping to improve your digital marketing in 2019, the above tips are a great place to start.