Establishing yourself as a brand in any industry is crucial. You have to stand out from the competition and be unique. There are several steps to becoming an independent brand.
So, here is what you need to do.
- Create your own story
Everybody loves a good success story. The road to success might be easier said than done. Start thinking from the beginning. Who inspired you to become what you are today? How much did it take you? What was your biggest struggle? Don’t hold anything back. Who knows? You might inspire people that are struggling right at that moment. Make it a good one!
- Be present on all platforms
In order to be established as a brand, you have to have a presence in the social media world. You have to create accounts on Facebook, Instagram, Twitter, Google+ and then some. Digital marketing is essential if you want to become a brand.
- Call some influencers
The influencers you look up to might be willing to hear your story. Do some research and see which influencers fit according to your label. Give them a call and be real with them. Tell them your story and share your vision with you. Keep in mind that most of them will reject your offer but be consistent and be real. Don’t suck up to them. Nobody likes that. Also, you might stumble on a very arrogant influencer that will use you.
- Create your own logo
Logos will help you be recognized as soon as somebody sees it. Just like Nike or Adidas, their logos are one of the most recognizable logos in the world. Make it so that will describe who you are as a brand and what you do. Also, don’t make it too complicated. Make it clean and simple.
- Band photos
If you have a band or you ride solo, take some professional pics. If you career skyrockets, those initial pictures will be more famous than your music. Also, professional pictures look great for any beginner musician. Make sure you look good as well. You can use those photos as an album cover.
- Start blogging
Every major label has a blog on their websites. People love reading and if they are a fan of yours, they would love to read your content. You can also do interviews and get guests on podcast etc. Blogging paves the way to a fantastic marketing strategy. Also, copyright your music so that nobody uses it for free.
- Release a vinyl
With all of the hipster craze going on, a good way to establish yourself as a brand is to release a vinyl. Not only, it’s cool and can get you a lot of attention. Classic vinyl records go for a crazy price nowadays since every song can be heard with one finger swipe.
8.Merch, merch, merch!
Merchandise is a great way to establish yourself as a brand. You can do so much with it. You start selling T-shirts, pens, keychains, accessories etc. Everybody has been doing it in the recent years. Almost, every musician on Earth has some type of merchandise released. Include your own trademark logo on the merch.
Here you are! So many options and so much time on your hands. Now, it’s up to you to decide what your next step is. Be a giant and be confident!