Registering a business is just the first step to success in e-commerce. You need to create a stellar website that is a true reflection of your business. Luckily, there are professional website design agencies that you can hire to create the website as per your requirements and budget.
Today we look at five tips on how to choose a website design that represents your business.
Design for Emotion
The digital explosion across the world exposes us to multiple emotions. External factors influence the decisions that customers make when shopping online. Based on this fact, it is recommended to design for the different positive emotions that you want to trigger when a prospect lands on your site.
Concisely, the effective emotional design will elicit a sense of security and pleasure for your website visitors. To achieve it, you need to be careful when selecting the various website elements such as fonts and colours. They should all resonate with your corporate image.
A good example is the TOMS website that advocates for an end to gun violence. To communicate effectively with the audience, it uses a peace sign as the primary cohesive gesture on the homepage.
Design for Storytelling
According to a recent report by One Spot, promotional messages that are conveyed to the target audience as stores can be up to 22 times more memorable than a bunch of facts. For you to thrive in the digital ecosystem, you need to focus on storytelling when planning for the website design project.
Ideally, when designing for storytelling, your main goal should be to grasp the attention of the target audience, retain it, and motivate them to view more pages with the promise of offering value for the time they spend doing that.
Consider the homepage of your business website as an appetizer where potential customers who are interested in our products or services can see your brand’s value and proposition. The additional pages on your website are the main course.
Design for Navigation
Navigation will help potential customers to explore your site seamlessly. This aspect of website design can make or break your visitors’ experience. Needless to say, navigating a website without any logical and well-defined structure is equivalent to being dropped in the middle of the desert with no map or frame of reference.
Usability recording tools and heat maps will help you understand how visitors interact with your site. You can then use that information to organize your site content and navigation. The layout should be well organized and the menu should be visible and user-friendly.
Design for Accessibility
Accessibility is one of the most important yet overlooked aspects of website design. Most businesses focus on attracting as many prospects as possible to the site and forget to address the needs of their consumers.
In a simple term, accessibility refers to designing your services, products and brand experiences to suit all segments of your target audience. For example, if you had a physical store, you would install a ramp to cater to customers who use wheelchairs.
The same principle is true for online customers. Images should have alt text so that screen readers can read aloud the text to the visually impaired customers. Accommodate people who have color blindness by using symbols and exclamation points to signify importance.
Design for Shopping
Shopping should be a fun and enjoyable experience. Your goal when designing the website should be to make the target customers feel comfortable as they browse through the catalogue of products and add them to the shopping cart.
It is also important to note that brand-consumer relationship largely depends on trust. No one likes writing negative reviews on platforms such as Yelp or returning defective products.
By investing in the right website design and hiring a professional website development agency, you can succeed in excluding trustworthiness. Testimonials from real customers, an honest pricing page, and recent brand achievements will build on your brand’s integrity.
The most successful e-commerce websites in the world also go the extra mile to make sure that their contact information and customer service portal is accessible and clear. This information is presented in a clear font and strategically positioned on the pages.
Moreover, a good website design makes it effortless for customers to shop. Use these sure-fire tips to select the right website design for your business. Be sure to do regular A/B tests to monitor the performance of the various site elements.