Although almost everyone has an online store these days, you can make yours stand out. Whether you have a brick and mortar store or not, creating an online store has never been easier. However, creating a successful online store isn’t always that easy. Do not worry, this article will show you how you too can make your online store a successful one.
Work on Your Web Design
One of the first things you need to do is work on your web design. You could have the best product on the market but if your website is badly designed you could miss out. More than 90% of online shoppers think a website’s visual appearance is extremely important.
If you know how to design a website you could save a lot of money. However, if you don’t have the knowledge or skills you’ll find paying someone is worth the money.
Create the Best “About Us” Page
Every time someone visits your “About Us” page it means they are interested in your site and the people behind it. One of the best things you can do for your ecommerce website is to spell out who you are, what you offer to your customers/clients, and what you do.
Don’t forget to add your testimonials/reviews to this section of your website. You might also want to include links to your social media sites. You should also add your contact details such as your email and your address so people can reach you easily.
Offer First-Class Online Support
The online support that you offer to everyone should be first-class. This is regardless of whether they are a customer or an enquirer. The better your support, the better they will feel about your store.
Offer a live-chat feature that is open all day, every day. Did you know that having a live-chat feature that’s always ‘open’ can increase your site conversion by at least 10%?
Offer A lot of Payment Options
The more payment options you have, the more business you’re likely to have. For example, if you only allow people to pay using their credit card you could lose customers. More secure ways to pay are always welcome. Offer as many payment options as you can. You might also want to consider allowing your customers to save their payment information. This can make it relatively easy to buy something.
Make Your Store Cell Phone-Friendly
Let’s imagine you want to buy something from an online store. You’re using your cell phone. You search for the store and you find it easily but when you click on the link you’re taken to a website that you cannot navigate. While you could try to find what you were looking for, if you cannot select the options you need you’re likely to leave the site. Imagine if one of your customers experienced the same issue. You would feel bad about losing a sale just because your customers could not access your website.
Use Social Media to Your Advantage
Social media might be a lot of fun to use. It might also be great at helping you to stay in touch with others. However, all social media platforms can be used to your advantage. For example, you can post updates about your latest products, interact with your customers, and hold social media-only competitions.
You should be aware that approximately 10% of those who follow or like your page will make a purchase. This is why it’s important to get as many people visiting your page as possible. You can do this by offering money off purchases should someone follow your social media pages. Mention that you also hold competitions that are only available to those who like and share your pages.
You can make your online store successful, you just have to know how. Use the above tips to help you improve your chances of reaching and impressing more potential customers.