How To Design A Great Retail Experience


Enhancing your customers’ retail experience is one of the most important things you could do to enhance your business’ sales while keeping customers happy. We’ve all shopped from retail stores, and we all can agree that there is nothing worse than a disorganized retail space. Somehow, the human brain (even in the most disorganized of us) creates and sees patterns, a certain flow that makes things easier, and that means that the organization of retail spaces should be geared towards targeting these inherent human capabilities. But it is not just about the simplification and enhancement of customer experiences; at the end of the day, you need to invest in a solution such as those provided by, that ensures that you increase sales without having to coerce customers. That, ladies and gentlemen, is the basis of the best retail experiences.

So, how do you do it?

  • Omni-channel experience

The omnichannel experience refers to the multi-channel approach applied to selling, marketing, and selling to customers; all these in a way that will create more integrated and cohesive customer experiences, regardless of where or how your customer reaches out to you.

At the core of the omnichannel experience is the multi-channel sales approach, which is designed to give customers the most integrated experiences. As a result, the use of the omnichannel design and experience cuts across different shopping platforms, whether from a brick-and-mortar store, an online store via a mobile/ desktop device and even by phone.

Note, however, that the omnichannel system is different from the multi-channel system in that not all of the multichannel experiences are actually omnichannel. What this means is that if your engaging social media campaigns, mobile marketing, and your beautifully designed/ optimized website are not working together, then you are running a multi-channel system and not an omnichannel system. The omnichannel experience accounts for, and brings together different platforms and also the devices used by customers to ensure the best possible system for customers to interact with your company. And from the knowledge gained from the cohesive effort of these channels, your business is capable of driving more integrated customer experiences.

Using the omnichannel experience, you get to align your goals, objectives, messaging, and design elements across different channels, as well as devices. At the end of the day, this multi-channel alignment delivers an advanced customer experience – a customer is identified then served appropriately.

  • iPad Deployment

While most retail stores have invested in iPads, these devices are hardly ever used and are collecting dust. But you could improve your customers’ retail experience by making use of the devices. Start by building actual capabilities into the iPads – think of functions for accepting payments, editing customer profiles, managing questions on loyalty programs, or collecting your customers’ feedback. You could also launch NPS across the touchpoints. Implementing these strategies promise to boost your ROI.

  • Beef Up the Website

Make your website ready for millions of clicks, visits, seamless checkout experiences, and open shopping carts, and see a spike in the stay times and an increase in sales. These backend design functions are often overlooked, and it’s time you fixed that.

  • Proof of Concept (POC) Funding

Before any of your campaigns go live, first perfect the digital and the physical experiences. Get testing and push through as many trials as possible. Make use of the apps and AI technologies on the market to get started on the right foot.

  • Base your retail design layout on the in-store traffic floor
  • Avoid placing merchandise on the decompression zone
  • Use speed bumps and breaks like the perfectly merchandised outfits
  • Create a unique focal point for the displays
  • Don’t overstuff your spaces
  • Add a human touch
  • Know about and learn from your competitors’ stories