If you’re looking for a way to grow your business, you may be finding that online marketing isn’t bringing back the results that you want. Or maybe you are seeing some growth from online marketing, but you have a very specific group of people that you want to target and you just aren’t reaching them right now with online marketing alone.
This is where using a direct mailing service can help gain you new customers and grow your business as a result.
What Are The Advantages Of Direct Mail?
Just like with online marketing, with a direct mailing service, you have total control over the marketing strategy. You can choose what audience to target. You get to design with your mailed ad will look like. You get to select how many prints of your ad will go out.
The main difference is that your potential customers will have a real piece of your advertisement in their hands. This makes it more difficult for your possible consumers to ignore than an online marketing ad. The physicalness of a directly mailed advertisement is where all of the true advantages lie.
Why Use A Direct Mailing Service?
Although many potential customers will appreciate having a real piece of your business in their hands, it can be difficult for you to determine who all should be on your mailing list. This can be especially difficult when mailing ads is probably not your main expertise and you have a lot of other things to focus on with running your business.
While direct mail can be an effective marketing strategy, it can also be an expensive one that has little return on investment if it’s done incorrectly. You might have a lot of ads return to you and be marked an “undeliverable” or you might have a low percentage of a response rate. You also could be spending a lot of your time on coordinating the printing process for you direct mail advertisements, which costs you money.
Direct mailing services have verified address so you won’t waste money on sending out mailers to households that no one is living in. Services like Navistone are also able to determine what your target audience is before you send out all of your direct advertisements. These services help your business through finding a niche of people that connects to your business, you’ll begin to see a better response rate. This will give you a better return on investment of your mailed advertisements (and you’ll finally begin to feel like you aren’t spinning your wheels in this area of advertising)
Additionally, direct mailing services have a system set up for getting all of their clients’ advertisements printed. This means that once you decide on your design, you won’t have to waste any more of your time on the printing process. Due to the bulk of demand that direct mailing services have, they’ll be able to print your ads for a cheaper price.