“Content marketing is a commitment, not a campaign.” – Jon Buscall
Let me guess. You think your competitors have some magic powers. They keep on updating their blogs, publish intriguing and unique content every other day and get thousands of comments, shares and likes. How come you’re not that successful? Maybe because you’re not as smart, creative or lucky as they are? If that’s what you think, you couldn’t be more mistaken.
As a matter of fact, if you could ask webmasters with busy blogs about how they generate top content non-stop, they’d tell you that there are no magic tricks involved. Also, it’s not up to your intelligence level, creativity or luck. It’s all about hard work, commitment and having a strategy.
How To Write More Blog Posts Faster: 4 Strategies
Let’s make something clear. In order to boost engagement on your blog, develop your business, get more traffic and grow your audience, you need to publish quality content. Always.
Now, writing quality content takes a lot of time and effort. Thus, no matter what you do, you won’t be able to produce unique, valuable and interesting articles within two or three hours every day. Sometimes, writing such content requires a lot of brainstorming, research and constant rephrasing and rewriting. So, finishing an article can take even a few days and that’s all right. Remember, it’s better to publish two high-quality blog posts than four low-quality articles every week.
Of course, that doesn’t mean you can’t speed things up. There are a few strategies you can use to write top content faster and effortless. Consider all and use those that will work best for you.
Shall we begin?
#1 Topic Ideas.
In order to write more blog posts, you need to be able to generate more topic ideas faster. I know what you want to say: it’s easier said than done. After all, the Web is already full of articles on every single topic. So, how can you write something new if there’s so much already published?
Well, if you want to write unique and high-quality content, you don’t have to come up with a topic that hasn’t been covered yet. However, you need to be able to tell something new about it.
For example, if your niche is sports and recreation and you see no sense of writing about health benefits of doing sports (after all, it’s a worn-out topic), try to narrow it down. Thus, you can write about how hiking can boost your mood or why playing team sports is good not only for teenagers, but also adults. Clever, isn’t it?
Here are several other strategies you can use to generate more topic ideas:
- Try freewriting.
Freewriting, a strategy developed by Peter Elbow in 1973, is a perfect way to increase the flow of ideas. Basically, you take a piece of paper or open a Word document, start writing anything that comes to your mind, and don’t stop until you come up with a new idea.
Remember what Louis L’amour said,
“Start writing, no matter what. The water doesn’t flow until the faucet is turned off.”
Thus, when you’re stuck and can’t figure out what to write the next blog post about, just start writing anything. New ideas will pop up in your head during the writing process.
- Steal ideas from your competitors.
When you see that your competitors are thriving, it’s about time to steal their ideas and learn from their mistakes. Of course, that doesn’t mean you should plagiarize your content! It means you should take inspiration from other people’s articles.
For instance, if one of your competitors has recently published an article about how to use networking to build connections with influential people and received positive feedback from their readers, you could publish an article about a similar topic. I believe, networking has more advantages than just building connections, don’t you think?
- Use Hubspot’s Blog Ideas Generator
Hubspot’s Blog Ideas Generator is a great tool to use when you brainstorm for new topic ideas for your blog posts. Basically, you type in three nouns and receive a few possible topics for new articles. Then, you can use those topics as a source of inspiration. Simple, isn’t it?
#2 Build your outlines.
Once you have an idea for another blog post, it’s time to develop it and write down an outline. Of course, that doesn’t mean writing a detailed summary of your post for one page. A short outline consisting of bullet point list is enough.
Why is it important to always write such a short outline for every new article? Because it speeds up your writing process.
Consider: without an outline and only with an idea in your head, you can get easily stuck, not knowing what to write next. Also, after finishing your post, you can figure out that you need to rewrite it because your arguments are hard to follow and the post is chaotic. Here, an outline is of great help.
If you write an outline and stick to it, you won’t get lost during the writing process. You will know what you’ve already covered and what still needs to be mentioned in your article.
Moreover, an outline helps you to organize your thoughts and clarify your ideas. Thus, the chances you’ll produce a chaotic piece of writing are significantly reduced.
#3 Update Your Old Content.
Who said that you need to write and publish new articles every week in order to make your content marketing campaign work? Sometimes it’s enough to republish some of your older posts.
Consider: if there’s an article that wasn’t very successful once you published it and no one reads it, you can think of a way to update it and republish it on your blog.
Here’s what you can do to bring your old posts back to life:
- Add infographics, videos or new images,
- Do more research and mention new facts, thus, lengthen the post,
- Change the title so that it was more eye-catchy.
#4 Invite Guest Bloggers.
The last strategy you can use to keep on publishing new content on your blog every week is to have it written by other people.
Let’s be honest. Writing quality content can be tiresome and is a serious commitment. Sometimes, you might not have time to write more blog posts, lack inspiration or have writer’s block. It happens. You’re only human. You can’t be 100% productive all the time.
That’s why inviting guest bloggers to your website can be a great idea.
Most of the people who are searching for guest post opportunities are experienced bloggers, experts in their field and academic writers. Thus, they can give you value, new perspectives, engaging content and useful backlinks for free. Sounds wonderful, doesn’t it?
Of course, from time to time, you might receive a message from a person who doesn’t have much knowledge and experience in the target area, such as an essay writer or a student. However, such people can have amazing writing skills. So, you can either ask them for a piece of writing before you agree on an article, or reject their pitches. The choice is yours.
Remember, you don’t have to publish every article guest bloggers send to you. Publish those that have potential to go viral.
Let’s Consider Everything!
Generating new and original content for your blog requires a lot of commitment. Fortunately, there are four main strategies you can use to write more content faster and keep publishing quality articles every week:
- Learn how to generate more topic ideas,
- Write outlines and stick to them,
- Update and republish your old content,
- Allow guest posting on your blog.
Use these strategies to your advantage!