How To Make Money With A WordPress Blog In 2021


Can I still make money blogging in 2021? How much can I end up earning? What type of blog should I run if I want to make money?

If any of the above questions have been on your mind recently, this article is for you. 

When blogging first came around over a decade ago, people were not expecting you can have a full-time job as a blogger and make more money than you would by working 9 to 5, but digitalization made it possible. One by one, successful bloggers started building million-dollar brands, and now you are wondering how to be one of them. 

There are multiple methods to monetize your blog, but not all of them will be suited for your particular situation. Still, before you go on trying to find methods to make money with your blog, you need to make sure the website is in perfect condition. This will ensure you get enough traffic on your website and your audience continues to grow.

Below, we will discuss some of the best methods to make money with your blog, as well as what you need to do to make your blog as monetizable as possible. 

Define your niche of readers

While it is true that you can write about anything on your blog, as it is, well, yours, but having a well-defined niche that you are focusing on will make your blog more appealing to visitors, as well as potential brands that you could collaborate with. 

Now, you need to take into consideration two things when you choose your niche: passion and readership. If you want to be able to create good content that is enjoyable and honest, you need to choose a niche you are interested in, and enjoy talking about. You can’t go ahead and run a blog about video gaming when you haven’t held a controller in your hand ever, right? Or you can, but it will be a thousand times more difficult.

Once you decide on a subject you enjoy, consider if the subject has enough readership to be monetized. You can’t earn money if your blog does not attract enough visitors, so do some research and focus on a topic that is enjoyable for both yourself and your audience. 

Work on the aesthetic of your blog

Finding a WordPress blogger theme that fits your style and suits the niche of your blog is going to be a challenging quest, but with patience and a lot of testing, you will surely find the one you like. 

Readers like informative and relatable content, but they also look at the package. No one wants to stay on a poorly designed website that loads slow and looks like it hasn’t been updated since the early 2000s. And, what’s more, a blog that is properly developed and designed will also increase your chances to rank high in SEO queries. 

When you first create your blog, it will look somewhat blank and neutral, so you need a good-looking theme that is easy to install and can be customized to your own likings. WordPress offers an array of themes you can choose from, but if you don’t like any of them, you can also look online for more options. If you need help with CSS and other technical aspects, there are plenty of resources on the World Wide Web, so make sure you check these out as well. 

Build relationships with others in the branch

Building strong relationships with others in the branch is very important if you want to grow your blog, but keep in mind this works two-way. You need others to provide value to your blog, but you also need to provide value to your collaborators.

Before you start sending emails to others in the niche, stop and ask yourself what is it that you can bring to the table. Maybe you write knowledgeable content on a certain subject because you have lots of expertise with it, or you can bring something new to their readers. Whatever it is that you can provide, you need to be clear about it. 

Just like you, when people look for collaborators, they look for people with authority or at least people with knowledge on that particular subject. Start researching and choose bloggers with high domain authority, as they will have a bigger SEO impact, but make sure they accept guest posts.

Start with ad networks

If you are just starting out with your blog, ad networks are the easiest and most used method to monetize your website. We recommend using Google AdSense, but there are other platforms you can try out as well. 

These platforms will analyze the interest of your visitors and suggest ads based on that, increasing your chances of success. Because of this, most ads will be of high-quality and they will not affect user experience in a negative way. 

Try affiliate marketing

Ad networks are a good place to start, but affiliate marketing is where the big money is. This is what most bloggers use to generate an income with their website, as they are much more profitable than ads. 

You will usually be writing content that includes links to the brands or products you are affiliated with. When a user clicks on the website or purchases the product (depending on your agreement with the brand), you earn a commission. You will get paid for each user individually, so chances are you will be making big money with this. 

Do sponsored reviews

Once your blog starts gaining more popularity, brands will start to contact you for sponsored reviews. You can also contact brands yourself if you are confident in what you can bring to the table. 

The amount you get for each review varies based on the type of content you need to create and on the agreement you have with the brand. There are a few platforms that you can use to connect with brands, but make sure you always work with a reputable company, to avoid payment issues or other unwanted problems.