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When you’re running a business, the last thing you want to be doing is spending all of your time on your website. Websites are a great way of displaying your business and having another form of contact for your clients and customers. However, if you’re not clued up on the ins and outs of running a successful website, then you’re likely to be spending way too much of your time trying to make it perfect. Luckily for you, there are some clever ways in which you can make your website do all of the work for you so that you can concentrate on other important tasks.

Design is more important than you think

It’s likely that you’ve got an idea on what your perfect website would look like, and did you know that having a good design on your website is actually more important than simply being aesthetically pleasing? Think about when you click onto a website for the first time, if it’s not nice to look at, you’re likely to click away right? Use that thought and put it into your design. If you’ve got a nice looking website then people are more likely to dwell on your page. This will increase your statistics on your website and also keep people on your website for longer. Longer spent on your website = more chance for sales = better business.

That’s why it’s a good idea to invest in a website design company to do the work for you. While making your own website isn’t exactly hard in this day and age, having a professional look and finish with your design will also reflect well for your business. Think about it; professional = trustworthy = more likely to purchase your product or service. Mango matter media offer sleek and stylish designs that will have your visitors dwelling on your pages and also buying what you’ve got on offer!

SEO, SEO, and more SEO

Search engine optimisation (SEO) is one of the most important things that you should be putting into your website. Some people find the concept of SEO difficult because they’re not sure how to apply it to their website. Here’s a great way of thinking about it to make it easier when putting together the content for your website:

  • Think about when you want to find out something – you search it on a search engine right? When you’re creating content for your website, think about what you’d search if you wanted to land upon your website/page. Then involve those keywords or phrases into your content.
  • In turn, this will increase the chance of search engines crawling your website and displaying it higher up on results. Let’s face it, we don’t like to search long for answers do we? So, the higher up your website is on search engine results, the more chance you have driving people to your website.

You should also consider incorporating your web design and your SEO together so that you have an even bigger chance of appearing higher in search engine results. Speak to your web design company about using SEO when designing your website to achieve the best results.

Use social media to promote your website

Okay, so this one isn’t exactly your website working for you, more like your social media profiles working for your websites! Everyone these days is on social media at some point or another, so it makes sense to promote yourself using social media and letting the traffic roll in. You should make sure that the content you’re promoting on social media contains something that people can take away with them. This means creating click-sexy titles and using images that will entice people into clicking on your link.

You should also use a scheduling app to help you post to social media without using up too much of your time. Crowdfire is a great way of being able to post to all relevant social media platforms without spending too much time on it.

Don’t overcomplicate things

Finally, it’s important to make sure that your website isn’t too complicated for your visitors. Again, think about it from your point of view – if a website is too complicated to navigate, you’re likely to click away and find an easier website right? Apply this thought to your website and make sure that your visitors not only want to stay on your website, but use it too!