How To Set Your SaaS Website Apart

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seo

There are a lot of SaaS businesses today, and you need to do everything in your power to stand out from the crowd. As such, there are various things you can do to make sure that your SaaS business gets the attention online it deserves. With that in mind, here are some tips to help your SaaS website stand apart from the competition.

Color Theory

Color theory is an important part of web design, which is often overlooked or misunderstood. Color theory covers the interaction of colours in a design through contrast, complementation and vibrancy. This is a quick introduction to color theory for people planning to get a new site created.

A website design agency will look at several things in relation to the color scheme. Complementation refers to the relationships between colors, how they visually interact on a page. Colors at opposite ends of the spectrum, such as black and white, lead people to consider a design visually appealing. Contrast reduces eyestrain and focuses readers attention by clearly demarcating elements on a page. The vibrancy of color dictates emotional reactions to your design. Brighter colours feel more energetic or urgent whilst darker shades are more relaxing, allowing a reader to focus on the content.

So how do you apply this to my colour scheme? There are three common structures: triadic, compound and analogous. It is easy to create a triadic color scheme using a color wheel. Choose a base color and draw a triangle from that point. The two other points will form your tri-colour scheme. A compound colour scheme is based on using a range of complementary colors. Choose two colours at the opposite ends of the color spectrum, such as an orange and blue. An analogous color scheme is based on carefully selecting colours in the same part of the color spectrum which is differentiated by their contrast and vibrancy. A good example of this is using orange and yellow together.

The Importance Of Video In Web Design

YouTube is the world’s second-largest search engine and third of all online activity is spent watching video content. Put simply, video is one of the best ways to engage with your audience and should be a key part of your SaaS SEO strategy. After all, YouTube itself is often considered a search engine, and it’s owned by Google to boot.  As such, video marketing is a great way to get your brand out there so how can web design agencies help you get your video marketing noticed?

There are several factors that differentiate between being one of the most-watched or unwatched videos on the web. Start with great video content which is useful and can connect with your target consumers. To get it out in front of the greatest number of potential viewers, turn to a digital agency who is experienced in distributive marketing campaigns and understand why people watch and engage with content.

Should you create a paid or organic marketing campaign? By paying for views you can easily and relatively cheaply manipulate the number of views your video gets. However, these paid-for views count for little if anything. They are neither a measure of popularity and undermine overall viewing figures and engagement rates. Alternatively, shares that are not bought are far more indicative of the content’s popularity and consumer engagement. The most important factors relating to content, audience and engagement rate differ from platform to platform. Facebook video, for example, has a much shorter engagement period than YouTube content as people often scroll past it. Facebook will get quicker engagement whereas YouTube is your slow burner. The best day and time to publish content varies from platform to platform.