How to Steal Backlinks from Your Competitors


Improving SEO is an ongoing responsibility of any website owner. Why? Because to stay on the top of SERPs you have to generate high quality backlinks month over month.

If’s study shows the number of backlinks is one of the most important SEO features, we should all take note. If you don’t, you’ll lose traffic, revenue, and supporters.

So it’s best to find ways of simplifying the tasks and saving time.

Finding backlinks via your competitors is not a new tactic. But now it’s made much easier. Instead of spending days, you can do it in 60 minutes.

Yes, you can outsource this. But why not try doing it yourself?This is how easy it is.

Identify Your Competition

There is one thing you can’t be without: A list of keywords. If you don’t have this, your searches may be inaccurate and therefore worthless. How else will you know what to search for? Your competitors use certain keywords and that’s how you’ll find them.

And remember, long-tailed ones are the best.

Get your list via online tools and then you’re ready.

Step 1: Compile a List of Competitor’s URLs

This is easier than you think. Simply do online searches using the keywords related to your website. The companies you find on Google’s list are your competitors.

You’re going to work with a lot of data. Document all of it from the start. Create spreadsheets and develop a management system. Being pro-active will help you keep order.

Backlinks are Yours for the Taking

Information relating to backlinks is public knowledge. You can go and find each link manually. It’s all legal. All we’re showing you, is how to do it fast.

Step 2: Discover the Treasure

Backlinks are hidden in many websites’ content. You can extract all these websites’ URLs with a backlink tracking tool such as Linkody.

They help you do the work a third party will do if you outsource this task. Why waste money on that? Linkody makes it so user-friendly.

What you need:

  • Your own URL
  • Your competitor’s URL

Enter the information into the appropriate blocks and wait. Within minutes you’ll find all your competitor’s backlinks and their connected websites.

Step 3: Bring Order

When you start using this information to contact websites, you must use a different approach for each website. Enquiring about guest posting is different than discussing testimonials.

This is where spreadsheets come in handy.

Take your time. Don’t simply export the data as one file. The next steps will work better if you organize the information from the start.

Backlink tracking tools can sort the information into categories:

  • Blogs
  • Lists
  • Resource pages
  • Testimonials

Get them exported as separate CSV files.

Step 4: Prepare to Reach Out

Your extracted data is full of handy content.

Don’t waste time with low DA (Domain Authority) rated websites. They won’t improve your ranking much, so it’s best to focus on the others.

Your spreadsheets make it easy to eliminate these sites. Simply format the sheet to show the lowest DA at the top. Now delete those lines.

Ready to Source Those Backlinks?

All of this can take you less than 10 minutes. Perhaps now is a good time to whisper a thank you to your competitors. They saved you lots of time.

You barely started and you’re already equipped to contact website owners. And there’s a tool to streamline this too.

Step 5: Upload Your Linkody file to Ninjaoutreach

Ninjaoutreach helps you manage the communication with the websites. And it’s user-friendly. Anyone can handle this:

  • Open an account
  • Create a list and import your data into it

Remember: This tool works with a lot of data at once. Allow it a few minutes to finish the import task. To improve accuracy you should add a maximum of 1000 URLs at a time.

An email will confirm the upload and then you’re ready to continue.

Step 6: Source Contact Information

What takes time when you search for backlinking websites yourself? Finding contact details and capturing this data are tedious tasks. It can rob you of hours of valuable time.

You’ll love Ninjaoutreach because the tool does this for you:

  • Software finds email addresses
  • Prospects’ names are sourced
  • Watch as data gets populated with all these details

Of course, not all websites supply all this information. Some don’t mention people’s names. This will make it difficult to kick-start personal communication. Rather identify which URLs you don’t have email addresses or prospects for. Now you can delete them too.

Can you see you’re getting closer and closer to a dynamic list,which will give the highest possible ROI?

Exception: Some blogs that invite guest blogging is worthwhile to contact. Even if you don’t know who you’ll communicate with, keep them on the list.

Now it’s time to write.

Step 7: Sell Yourself

Even novice website owners—or people who hate writing—can do this. Tools like Ninjaoutreach create templates you can simply customize for your use. Here’s what you need:

  • Pick a template that suits your personal style
  • Use a template that matches the business market you’re in
  • The template and tool will include a name in each email to make it personal
  • Request backlinks or guest blogging opportunities
  • Mention that you’re aware of your competition’s backlink on the page

Everyone hates spam. The more original and personal your message is, the more the reader will take note of it.

You’re almost done!

Step 8: Send Them Out and Build Relationship

Online tool creators know what clients want. And you don’t want to sit in front of your computer queuing emails all day. That’s why Ninjaoutreach offers to do it for you:

  • It will send 200 emails every day.
  • You can schedule the emails.
  • You can look at analytics to see who you reached.
  • You’ll receive replies to your requests so you can start guest blogging. Then see your ranking soar as your backlinks increase.

Final Thoughts

Surprised, right? It’s easier than you think.

Here’s the best outcome: Your other business responsibilities won’t suffer while you focus on this, because it’s not time-consuming. The tools do everything for you.

If you do have some time to spare, you can improve your conversion rate even more:

  • Identify websites with quality content. How? See which ones are mentioned on social media platforms. When you focus on these, your backlinks will be worth even more.
  • Customize your CSV file with these features to make them more impressive. A CSV file that’s customized according to Ninjaoutreach guidelines can be uploaded directly. This minimizes your effort.


Does this seem like a viable plan? At Linkody we learned enough in practice to know these steps work. Will you give them a try?

Since you’ll now use other people’s research to your benefit, it’s only fair that we all work together. If you learn anything new, share it with us by leaving a comment.