Distant are the days when cold-calling, knocking on doors, and traditional advertising ruled the marketing world. Today, digital marketing has reshaped how businesses work. Anyone trying to reach and address a wide audience, from b2b businesses to e-commerce companies to promotional campaigns, is leveraging digital marketing to their advantage.
If you’re looking to strengthen your digital approach this year, you will need to have a solid digital marketing strategy – one that should be frequently measured, revised, and responsive to the latest trends and updates, and one that must incorporate the following:
#1. Content Marketing
If you have ever wondered if there is really any truth to the words “content is king”, the answer is: more than it did last year. Studies show content marketing has six times more conversion rate than any other method. Businesses who publish blogs on a regular basis see four times more traffic than websites that don’t. Small businesses that blog get 126% more lead growth.
This type of marketing is efficient, compelling, and subtly persuasive – which is why consumers today prefer it more. The bottomline is, skilled and consistent content marketing works, and it will continue to work at the speed of light in the coming years.
#2. Social Media Marketing
The average person spends about 5 hours a day on social media platforms. If you haven’t been keeping in touch directly with your audience on social media, you’re missing out on the possibilities of creating brand advocates, driving leads and sales, and remarkable success for your business.
Your social media marketing campaign should be strategized, consistent, and frequent. If you want to be guided on your decisions and improve upon it over time, you need to strategize. If you want to strike a profit, you need to be more active and consistent.
There are a lot of factors and technicalities that go into it social media marketing. Assuming you do it right, it has every potential to be one of the highest-ROI marketing strategies you can leverage.
#3. Landing Pages
Many marketers don’t think to put landing pages into their digital marketing arsenal and fail to realize that it is, in fact, an effective lead generating and marketing tool that increases conversions and improves paid search campaigns.
Your business website is this whole hive of various actions to take. Pay-per-click traffic often goes to waste when you direct it to your homepage and hope that website visitors can figure out where they should go and take the action you want them to take.
Landing pages accommodate a more specific action and this specificity is the driving force behind it. Whatever specific goal you have in mind (promote a new product, get customers to sign up for your mailing list, subscribe to a newsletter, provide their contact information), landing pages directly support it.
#4. Email Marketing
Deciding where to put your marketing budget is serious business, and email marketing ensures that not one cent goes to waste.
Email marketing has been around for a while but it still shows the significant results it can drive for businesses. It’s one of the easiest way to generate more leads and improve conversion rates, and probably the best thing about it is, you get access to more qualified and relevant leads.
The right campaign for the right people can do wonders for your business. The fact that they sign up for your email marketing list demonstrates their interest in the products or services you are offering. From there, it becomes easier for you to nurture these leads, encourage them to take action, and generate a better ROI.
#5. Search Engine Optimization
SEO defines the field of digital marketing. Simply put, the previous four types of digital marketing mentioned all come together through Search Engine Optimization (SEO).
93% of ALL online searches begin with a search engine, and only the top ranking pages receive the majority of impressions and clicks. It can be fairly difficult to have the maximum results from your other digital marketing channels if your consumers can’t find you. SEO addresses this situation, drives more traffic to your website, and increases your brand’s awareness.
The consumers of today not only expect you to have a website, but a strong online presence as well. The 5 digital channels mentioned above can no doubt be tools to help you generate a worthwhile ROI, but only when done effectively and efficiently. For this reason, many successful businesses prefer to work with a digital marketing company. Companies that specialize in this can help you set up an informed digital marketing campaign that uses the right channels for your business and acquire and deliver results that go directly into your sales funnel.
Connect the dots, heed to the tips, and you are well on your way to having an effective results-driven strategy for 2018.