It is no news that digital marketing is one of the fastest growing industries nowadays. It comprises more skills and roles than any other marketing before. This is why more and more professionals are drawn to this industry.
Whether you are transitioning into digital marketing or you are a fresh graduate with a digital marketing diploma under your belt, know that having extensive experience in digital marketing is not the number one requirement to land a job.
General knowledge and some must-have skills like creativity, willingness to learn, analytical and problem-solving skills can serve you well if you decide to land your first job in this ever-changing industry.
So how to succeed in an industry where technology changes overnight and so do consumer tastes?
The secret is… (drum rolls)… your strengths!
A lot of people underestimate the power of their own strengths. But it has been proven that when people know and utilize their personal strengths they show higher levels of self-confidence and self-esteem. This, in its turn, influences their career choices by helping them understand what they really want to do.
If you have already decided to go into digital marketing, then it is amazing!
Now you should choose what exactly you wish to do. Digital marketing has room for all types of folks: techs, creative people, business-oriented professionals, and other multi-skilled employees.
So start with evaluating your transferable skills. These are personal strengths and abilities that are relevant and helpful across different industries. If you are having difficulties identifying your top personal skills, we would recommend a free strengths finder called HIGH5 that helps discover your top 5 strengths and the ways to leverage them more often.
If you are more technically minded, then SEO and SEM are what might be of interest to you because they require technical expertise. If you are more of a strategist and a problem-solver then you might look for Digital Project Manager or Business Development Manager Positions.
More and more companies are realizing the importance of digital marketing. This is because it is the marketing format of the present and future. So it is entering almost every company.
Once you have chosen the position that aligns well with your top personal skills, think of the type of industry and company that motivate you. If you work in digital marketing it gives you the luxury of choosing among countless sectors: tourism and transport, information technology, construction, food & beverage, healthcare and so on. Choose the sector and the company that inspire you and follow your personal values.
Once you do so, it is time to identify open vacancies in line with your skills and interests. It goes without saying that a well-written CV and a cover letter are must-have when applying for any type of job. And digital marketing is no exception.
How can your strengths make you stand out?
Recruiters spend on average six seconds to scam a CV, so a standard one with the same sections as the rest of the people on this planet has very low chances to do well.
Instead, think of highlighting your personal strengths and achievements in your CV. Replace generic phrases like ‘implemented the digital marketing strategy of the company for 2018’ with ‘using my analytical and creative skills, I implemented a digital marketing strategy that increased brand engagement by 45% in 2018’.
Even if you do not have experience in digital marketing, talk about your responsibilities using ‘skills + achievements’ model. This will show the recruiter that you are able to leverage what you are good at and own the results of your work.
If you are a fresh graduate, talk about your Internship responsibilities. Remember that any experience counts.
During your interview, owning your strengths and being able to back them up with tangible examples will only show the recruiter how self-aware and professional you are. Keep in mind the ‘skills + achievements’ model and do not be afraid to talk about the problems you encountered during your previous assignments. Show them how your strengths served you in those situations.
After your interview, send a thank-you note to interviewers. Include a small recap of your strengths and motivations to join their company. It will help you stand out and be remembered.
Digital marketing offers countless opportunities. And knowing your personal strengths and being able to embrace them will help you comprehend what you are good at and what motivates you most in this industry. So are you ready to land your first job?