When you are considering how to market your event, one of the best things you can do is to build a sales page that works for you and that is likely to help you convert. Whether you are looking to host a live event or one online, your sales page can be the determining factor of whether or not you have someone sign up—which is why you want to make sure it is optimized to the best of your ability.
Here are some ways you can build the perfect sales page for your event.
Make sure it includes all the details
Unless you are planning on doing a pop-up or mystery event, you are most likely going to want to include all the information on your sales page. Make sure to add the date, time, and any other information that you think your attendees might need. Include bio details from speakers and where they can join your event virtually. This helps you attendees decide whether or not it will work with their schedules.
Create a sense of urgency
Leading up to the event, you want to make sure that you convey that there will be limited sales or that tickets will only be available to purchase up until a few hours or days before. Without a sense of urgency, your potential attendees are unlikely to sign up or they might forget that you are having an event at all. By adding a countdown timer or sending out reminder emails, you are letting them know that they need to take action in order to reserve their spots in time.
Have the right tech
You also want to make sure that all of your links and your tech is where you need it to be so potential attendees can successfully sign up. Make sure that you have looked up which WordPress event plugins would be best for your theme and the type of event you are hosting. You want to make sign-up as easy and simple as possible. If you don’t, then you might lose those who would otherwise be interested in your event. The more forms your attendees have to fill out, the more likely they will abandon their carts.
One of the best things you can do in order to get people signing up for reoccurring events is to make sure your page is optimized for search engines. SEO can take some time, so it is typically best for regular events that you want to share with attendees. On the other hand, there are a number of platforms you can create a sales page that are likely to promote and optimize your event for you. This might be worth thinking about if you are hosting a one-time event or concert. However, if it is likely to be a regular thing that you direct attendees too, then consider making it available on a few platforms as well as your own sales page on your site.
A sales page can go a long way toward encouraging attendees to pay for tickets and can be the best way to give them that final push to buy. This is why it is so important to make yours the best it can possibly be.