Competition can be intense at a trade show. You need to employ a set of tactics that will make your trade show booth stand out during the event. Additionally, these tactics need to such that they will establish at least connection with visitors to your booth that lasts beyond the trade show.
Give Out Customized USB Drives
It’s all well and good to have people come by your booth at a trade show. In the end, what you really want to achieve with a trade show booth is more lasting connecting with a potential customer of client.
Of course, the primary way of making that connection is by convincing a booth visitor of the value of your products or services. You can cement the face to face process by giving a booth visitor something to carry away with them. One idea is to provide a trade show booth visitor with a customized USB drive, also known as a flash drive.
A customized USB drive can contain your business’ logo. You don’t need to stop with that when it comes to customizing a USB drive.
You can preload a customized USB drive with some essential information about your company and its products or services. This provides a potential customer or client with helpful information about what your company has to offer.
Of course, the USB is also something that a prospect can be put to good use. A prospect can utilize the customized USB drive to store materials that he or she requires. Each time a prospect utilizes your customized USB, that individual will see your logo and be aware of data about your company included in the memory of the flash drive.
Nibbles and Drinks
People at conferences, conventions, and trade shows like to eat and drink. This is the case even as trade show participants meander through booths during the event. Another ingredient you want to place into the mix for a tremendous trade show both are nibbles and drinks at your booth.
When it comes to nibbles and beverages at your trade show booth, keep it simple and neat. Petite desserts are an excellent choice.
When it comes to beverages, cool options are easier to manage, no matter the time of the year. You may want to have an array of different types of sodas, to some beverages that perhaps are a bit more unique. If possible, have your company’s logo on napkins or any service ware used to present the nibbles and drinks.
Solid Team Staffing Booth
In order to have a truly tremendous trade show booth, you must staff it with a capable team. There are a number of factors that you need to bear in mind when it comes to selecting the team who will staff your trade show booth.
First, the people staffing your trade show booth need to have a deep understanding of the products or services of your business. They cannot have only a passing appreciation of products or services.
Second, the people tending to your trade show booth need to have a great rapport with the public. They need to be able to reach out to people in a comfortable manner to people attending the trade show. They need to be willing to work the crowd and draw people to the booth if necessary.
Location, Location, Location
You will want to reserve booth space at a trade show early. You need to bear in mind that there are prime booth locations at a trade show. These spaces tend to reserve for a bit more money and they end up reserved very early in the process. The reality is that the rate of traffic at your booth may be considerably greater if you have a prime location at a trade show.
Take Out Ad for Booth
The typical trade show has a program. Oftentimes, exhibitors are able to take out ads about their own exhibitions on the tradeshow floor. This represents another availability you will want to take advantage of to promote your presence at a trade show and to have a tremendous booth experience.
In summary, a comprehensive approach is likely the best tactic to take when it comes to ensuring that you have a truly tremendous trade show booth. Therefore, you will want to seriously consider incorporating more than one of the tactics set forth in this article the next time your have a trade show booth. Indeed, perhaps all of these suggestions will work for you.