Over the past decade, mobile apps have gone from being a cutting-edge way of appealing to smartphone users to an essential tool for conducting business. Just as webpages rapidly went from being optional to mandatory, mobile apps have become something many companies need to have if they want to stay competitive.
This has meant that simply having a mobile app is often not enough — you also need to make sure your mobile app is fully optimized to deliver the best possible user experience (UX). If your company hasn’t updated its app in years, you may not be taking advantage of the latest technological breakthroughs or offering a UX that is comparable to that of your competitors.
If you are concerned that your app is not performing as well as it should or could be, here are the two main signs that you may need to update your app or redesign it completely.
Low App Ratings
We live in a golden age for consumer reviews, and it’s easier than it has ever been to find out exactly what your customers think of your products, services, and app design. You can check your app ratings easily using Google Play or the Apple Store, and if your average is dipping below three stars, this is a sign that you may need to give it an overhaul.
Similarly, you should make sure to go through your written reviews to see whether there are consistent problems your users complain about. If certain issues are coming up again and again, this probably indicates that there are real deficiencies that need to be addressed.
Low Conversion Rate
Conversion rate is a metric used to determine how an app is actually being used. Low conversion rate usually means that users are not fully engaging with the app after downloading it, and it can manifest in a few different ways:
- Users start a registration but don’t complete it
- Daily user rates are falling or stagnant
- Use of app isn’t translating into sales or in-app purchases
As in many other aspects, lack of growth is in and of itself a bad sign, and if you aren’t attracting new users or expanding your user base, then there is probably something wrong with the app itself.
In this case, you may want to go right back to the drawing board and bring on an app design company that can help you utilizing the latest tech like gamification, geofencing, and card scanning to launch a new-and-improved app that will attract new users and make existing ones even more active.
To succeed in business in the twenty-first century, you don’t just need to be keeping up with trends: you need to be leading them. App technology has come a long way in the past five years, and with an up-to-date-app users can get cutting-edge features that deliver a truly seamless and immersive experience.
Between blockchain technology, the Internet of Things, cloud based apps, and artificial intelligence, this has been a truly exciting year for app development, so if you want to know whether your app is ripe for a redesign, get in touch with an app development company that can advise you on the latest tech that can enhance your apps performance.