One thing that we all know about the Internet is that it never remains stagnant. There are always changes that are going on, and you need to ensure that you stay up-to-date with these if you are to be effective. With that in mind, let’s take a look at some of the key design and marketing trends for 2020.
There is only one place to begin, and this is with email marketing. Do not underestimate the power of email marketing, especially as we have more people at home now because of COVID-19. However, you need to make sure that you are aware of the best practices with regard to email deliverability. You need to make sure that your email bounce rate is not more than three per cent.
Good Video Splash
Creative web design is an important mechanism for helping to drive change throughout an organisation. Given that a website is the hub of an organisation’s online presence, it acts as an important way for businesses to attract new clients, generate sales or to act as a vehicle to drive brand change.
As such, many web design companies look for ways to help businesses stand out from the competition. One popular trend is utilising a video background on your website’s splash page. Whilst splash videos have been used in the past, they were often annoying barriers to website content that also offered variable results based on the user’s internet speed. Today, these concerns are minimal.
With better internet connections and far more streamlined development and design tools, it’s possible to feature HD video as the background to your website instead of colours or images. Of course, just plastering a video on your splash screen isn’t going to instantly create a good effect. Some people may also be put off if a video auto-plays with audio. Video and audio should only be introduced if they are relevant and important in conveying a key message to your target audience. The best types of splash videos use a heavy contrast between videos and text. This allows the film to play behind text without affecting the readability of your website’s splash page. But this is just one tool that can be used by a web design company; look for a designer with a host of ideas and innovations to create your ideal website.
Last but not least, voice search is a marketing trend that you are also going to need to get used to. Now, a lot of searches via Google are conducted by voice, and this is something that is only going to happen more and more frequently. Because of this, you need to adapt your marketing material to ensure it is search engine optimised for searches that are being carried out by voice rather than text. This puts a lot of emphasis on writing in a conversational manner, which requires a different approach and means you need to look at the keywords you choose and the way you use them.