The digital space is crowded and intention spans are short. These are two facts that all marketers know and grapple with on a daily basis. As marketing teams struggle to find creative ways to capture people’s attention and convince them their content is worth looking at, it’s no wonder that infographics are becoming more and more popular.
Marketing in 2018 is more visual than ever
It’s hard to capture someone’s attention in the modern online world, let alone maintain it for more than a few seconds. Blogs and long-winded articles are losing momentum, with recent statistics showing people only read a limited 20-28% of the text on a web page.
Particularly when it comes to social media, marketers are becoming increasingly reliant on visuals to communicate with their audiences. With platforms like Instagram and Pinterest becoming more influential in the marketing space, marketing teams are spending more effort and budget on designing graphics and securing perfect images.
According to Graphs.net, between 2010 and 2012 the search volume for infographics increased by a staggering 800%. The social network Digg also reported that infographic use on their platform has increased by 250x since 2017.
All this leads us to ask…
Why are infographics so successful?
Well-designed infographics are perfect for learning. They help deliver complex information and data in a simplified way. After all, humans are visual creatures – we learn best through seeing. The Social Science Research Network reports 65% of people are visual learners – and for the rest of us, 90% of the information that’s transmitted to our brains is visual.
Infographics should be designed in a way that makes them easy to scan if you want to capture your audience’s interest. They’re a great opportunity for showcasing your brand as a true subject expert or thought leader and can do great things for brand awareness. If it’s done well, your infographic can even go viral, considering visual content is 40x more likely to be shared on social media. Your other content can also benefit from an infographic’s success, as Graphs.net reports the average website’s traffic increases by an incredible 12% after uploading an infographic.
Finding an infographic design service
There are many considerations if you want to design an infographic that is visually appealing and a genuine representation of your brand. For example, you need to think about making your infographic mobile-friendly. You also need to consider your colour scheme (according to Hubspot, blue, red and green are popular colours) and other visual elements like charts and diagrams.
Luckily, this kind of work is easily outsourced. Working with an experienced infographic design service can ensure your infographic is designed for virality and success. Work with your designer to make sure the infographic is an accurate visual representation of your brand, and let them take care of the rest.
In short, if you’re not using infographics, you’re getting left behind. They’re excellent marketing tools for boosting brand awareness, reaching more followers and demonstrating your expertise on a certain topic. Will you be using infographics as part of your 2018 marketing strategy?