Marketing Your Business Through Events


One of the best ways to promote your business is through holding, or attending, events. This is the most traditional way to connect with potential clients and get your name out there. As great as this sounds, planning events can be overwhelming. We’ve put this step-by-step guide to help you plan a successful one.

Plan Ahead

Before you start putting anything together you want to brainstorm ideas and come up with a solid plan. This sounds like a no-brainer, but people often underestimate how necessary this step is. Go over the goal and purpose of your event. Do you want to generate leads or acquire a customer emailing list?

Having a plan in place before starting the planning process goes a long way. Consider the basic elements before making necessary calls to put everything together:

  • Budget. This is the most important element because it will affect the next ones. How much money are you able to invest?
  • Vendors. Will you need a catering service? What about an entertainment crew? Make a list of all the vendors you wish to be there.
  • Venue. Think about where the event will take place and consider things like parking, size, permits, and location.
  • Date. Be sure the venue you want is available for the date selected. Furthermore, make sure you don’t select the same date as other local competitors.
  • Staffing needs. How many staff members will need to be present at this event?
  • Agenda. What time will doors open/close? A detailed schedule is extremely important to make sure you cover everything successfully.
  • Backup plan. If you’re having the event outdoors its a good idea to have a plan B in place in case the weather doesn’t cooperate.

Putting an event together can become overwhelming very fast. Consider using event planners like They are able to help plan your event from top to bottom. They will help you find venues and suppliers in your area including food and drink, transport, music, venues, etc.

Promote Your Event

The next step is to advertise the event by spreading the word. This includes creating invitations. You can print them, send out emails, or a combination of both. With social media being such a popular platform, you can even create a post there or Facebook event page.

Also remember that most local newspapers will cover your event for free. Get in touch with them to learn more about how you can get a shout out. Assign someone to keep invitees updated on any changes or updates regarding your event. This is also a good way to see who is interested in going and how many attendees to expect.

Follow Up

The final step is to follow up with attendees after the event. Use this as an opportunity to develop a relationship with them. This is what will lead to more leads and loyal customers. Not following up with the people who attended your event is a huge missed opportunity.

A survey or poll of your event is also a great way to acquire feedback. Ask attendees to fill out this follow up analysis as they will make future events more successful. These surveys can be filled after the event in person or you can e-mail them to them. All the information acquired from the event needs to be vetted and used to improve your brand.


The last piece of advice is to have an open mind and be open to change. While you’d like for everything to turn out exactly as planned, this is usually not the case. Do your best to not sweat the little stuff and instead focus on giving everyone an informative, engaging experience.