How to Optimize Your Startup’s Web Presence and Attract Investors


How to Optimize Your Startup’s Web Presence and Attract Investors

Attracting investors means building an investor-friendly web presence from the ground up. Investors won’t give your company a second look if you don’t have a powerful web presence. Key player profiles in all the right places, a compelling website, a powerful mission statement and a comprehensive and accessible business plan must all be in place before reaching out to investors.

Consider the following as you build and optimize your startup’s online presence.

CrunchBase, LinkedIn and AngelList: Powerhouse Investor Resources

Investors constantly search for the latest and greatest. CrunchBase, LinkedIn and AngelList are the top three online sources investors use to find their next investment project. If you are serious about attracting investors, get serious about creating and optimizing profiles in all three. Here are some tips for maximizing your profiles.

CrunchBase: Investors want to know what your company does. Write a concise and inclusive business description. Provide your startup’s founding date and physical location. Create key people profiles, such as this one for businessman and blogger Alex Perdikis. Key people include founders and executives. Make sure each personal profile is linked to the business startup listing. The more connectivity, the better.

LinkedIn: LinkedIn is another important piece of the investor search puzzle. Investors look not only at LinkedIn personal profiles, those of founders, key execs and employees, but the company profile as well. Make sure you cover all the bases and update information as it changes. LinkedIn provides a road map where investors can readily see how your company grows.

AngelList: AngelList is a platform  that matches investors with startups. Create profiles for founders and key people as well as a company profile. Turn CrunchBase Sync on, a feature that automatically synchronizes data on both platforms, for maximum exposure.

Amp Up Your Website

If you want to prove to investors you’re the real thing, you’d better make sure your website shows it. WordPress sites are great, but you need a professional content-intensive site if you want to prove to investors you’re a serious contender. Follow these tips to build a professional website:

  • Mobile and Accessible: Here’s an interesting fact – according to the 2016 Investor Survey, although most investors still use computers to access information about investment opportunities, if a startup does not have a mobile website, they are less likely to consider the investment. In other words, attracting investors means having a website that is accessible and works cross-platform – from smartphones to desktops.
  • Specificity: Investors want to know what your company does, how it accomplishes it, who the key players are and specific contact details. Clearly define your company mission, future outlook and growth map. Investors won’t stick around long enough to guess what you’re about.
  • Link Your Profiles: Include links to your CrunchBase, LinkedIn and AngelList profiles.
  • Add Video:  An informative and heartfelt video from you as the startup founder is a perfect solution to counteract the impersonal nature of the internet. Investors see who’s behind the startup, listen to your ideas and plans and, if done well, form a positive opinion. Avoid auto playing the video, however.
  • Make Contacting You Easy: Information is wonderful, but you want potential investors to contact you. Provide easy ways for them to do just that. Place phone numbers, email addresses and links to a contact form on every single website page.

Consistent Branding

Consistent branding throughout your online presence is another key to building a strong web presence. Use the same logo and consistent color palettes in your LinkedIn, CrunchBase  and AngelList listings as well as on your website.

Stay On Top Of It

A strong web presence that appeals to investors is not something that’s done once and forgotten. As information about your startup changes, so should the different online profiles and company website. Stay on top of the changes and ensure your online listings are current, updated and consistent. You’re serious. Make sure potential investors see it.