Quick Response Codes are paving the way for bar codes to soar into the future. They are the next step in the advancement of barcoding technology. QR barcodes were first developed in Japan by Denzo Wave from Toyota in order to help monitor different stock items in the process of manufacturing cars. However, they have come a long way from there, expanding throughout the world. As more and more smart phones are being used, QR Codes are coming into their own. Here at SA Barcodes we are very excited about QR Codes and are proud to be able to be part of the expansion of code technology.
QR codes can be defined as a 2D barcodes that allow people to access information through their smart phones. All they have to do is scan the QR Barcode with their phone and they can gain access to a myriad of information sources such as the company’s website, Google maps listing, special offers and discounts, company business cards, etc. You can even put a QR code on your packaging so that customers can be linked directly with all the information they will need about both the product and your company.
There are several advantages of QR codes in comparison to either EAN or UPC barcodes:
- They store far more information than EAN or UPC Barcode number and they do it using less space. They can store up to 4000 characters. This is 100 times more than the conventional barcode can store. On top of this, a QR code will use ten times less printing space than other barcodes.
- They can be scanned both horizontally and vertically. This is why they called 2 dimensional barcodes.
- QR Codes have a much faster readability as well as a wider range of utility.
- It is possible to scan a QR code from any angle and any direction. This takes out any background interference.
Quick Response codes are used primarily for marketing purposes as they provide a much needed link between the customer and the business. This is done by connecting the customer to the company’s website and any promotional material such as a You Tube video showing benefits of doing business with the company. For example, Starbucks used QR codes to do a promotional scavenger hunt. The hints were found by scanning QR codes in stores.
In addition, QR Codes make SnapScan possible. SnapScan is a cell phone app which allows customers to pay for products via their phones without the need for either cash or card. This new app arose out of South Africa and is in the process of revolutionising the way we do business. All this wouldn’t have been possible without Quick Response Codes.
Another interesting way that QR Codes have been used is to give people access to educational videos about wildlife as people follow trails through Wildlife Sanctuaries. QR codes have even been known to be placed onto gravestones so that people can access obituaries online regarding the deceased.
The next step after QR Codes has been the development of 3D Barcodes. These use the same methodology as 1D and 2D barcodes but are three dimensional and so have both width and thickness. You won’t see these barcodes in supermarkets or anywhere else in the retail industry. At the moment, they are mostly used during the manufacturing process.
Another step into the future that has been made possible by the development of QR codes are RFID tags. RFID stands for Radio Frequency Identification. RFID Technology uses a tag that is attached to each product that monitors the item through radio waves. These tags store a huge amount of data, up to 2000 bytes of data per tag.
Without Barcodes, neither 3D barcodes nor RFID technology could ever have been developed. Security risks of using QR Barcodes are relatively small while the benefits to business cannot be underestimated. In this cut-throat world, every business needs to gain the upper hand by staying ahead of advancing technology. Being able to store a large amount of information in a small amount of space is priceless. Here at SA Barcodes, our design department is fully capable of designing excellent QR Codes for you and your company. Barcodes are the forerunner of very good things to come and we are proud to be a part of this process and ensuring you receive the correct information when you register barcodes.