Being an entrepreneur or marketer, you must have come across the term ‘SEO Marketing’ at least once or twice. The main reason for the popularity of this term is its efficient use in today’s digital world. For a better understanding, SEO stands for Search Engine Optimization which is an essential marketing tool in today’s world. They help the business become more visible in the business sector and have better coverage over the internet.
Take a bakery in Paris as an example. With the help of SEO, the bakery shop will be shown at the very top whenever people will look for a bakery in Paris. This is a basic concept behind Search Engine Optimization. There are many SEO agencies that are now providing SEO services to hundreds of users around the world. Businesses know that digital marketing is expanding at a faster pace and the only way to keep up with it is through SEO content.
With more and more entrepreneurs exploring the SEO marketing concept, it is important to understand what this is in full context.
What does it mean?
Well, SEO is an abbreviation for Search Engine Optimization which is all about ranking up a particular website on the search engine. It is a wholesome process where efforts are made in order to enhance a website and make it more “popular”. Yes, there are some SEO tactics and tools that are used frequently to upscale a website, like keywords and anchor links. There are certain phrases used as well to optimize the content and make it more engaging. All of this helps Google or any other search engine in understanding the website and what it focuses on. This is how the right content gets targeted to the right market in the best way possible!
Although there are many SEO best practices guide out there that help in grooming the websites, but there is more to it. There are pros and cons of SEO that everyone needs to know about. So before proceeding ahead, it is better to check out the advantages and disadvantages of SEO Marketing.
Advantages of SEO Marketing:
- SEO helps in directing a good flow of customers to the website.
One of the many advantages of doing SEO marketing is the exposure the websites get by utilizing it. Millions of things and hundreds of websites are searched over the internet every passing second. One cannot possibly deny the importance of SEO as it helps to gain a free flow of potential customers to the website. Also, SEO helps in targeting an ample amount of traffic to a particular website which can be really profitable.
- It helps in the growth of the business.
Apart from giving exposure to the business, SEO continuously helps in growing the business in different ways. Many business executives use search engine optimized content to provide their customers with solutions. They market their products and services to the target market in a unique and attractive way. Mostly, the links internet users click on are generated from the SEO marketing which helps in the website’s promotion.
- There is no certain fee for ads in SEO.
Another amazing feature of using SEO marketing is that there are no certain fees charged for ads in SEO. Google usually ranks the websites in an organic manner, using a certain algorithm to rate websites and their content. If your content is valuable enough to be ranked high, then the search engine will optimize it on its way. With the passage of time, the website will level up on the search engine and attract more traffic without having to post ads. This is how there would not be any need to pay for ads while getting the content search engine optimized.
- SEO helps in improving public relations.
Websites that use SEO marketing have better public relations than other websites without search engine optimized content. With good PR, websites can easily attract more traffic on Google and grow their business. The main feature of SEO marketing is the earning links that link websites to other websites. This is how communication between news publications, blogs, and other sites becomes easier and more productive. With SEO, more and more influencers talk about the website and promote it directly and indirectly.
Now that we have discussed the advantages of SEO marketing, it is time to look at its disadvantages.
Disadvantages of SEO Marketing:
- Optimization takes time.
Companies need to be patient while using the SEO marketing strategy. It will help in earning a profit, but surely it will take time to process the results. Every good thing takes time and the same goes for this strategy which might be considered one of its drawbacks. This strategy might not be for the impatient ones or the ones who need immediate results. This is how digital marketing works where websites can only prosper with adequate care and attention. Also, the content can take multiple hours, days, and weeks to get optimized which might be upsetting for many users.
- A huge amount of investment is needed.
Getting your website optimized can be pretty difficult if you have a low budget. Only the competitive firms with a huge amount of investment can get a higher rank within a number of days. Other websites have a very little chance to compete with such firms dominating the search engine. People might consider SEO a free tool for digital marketing, but this is not true at all. In reality, money is needed to run a successful SEO strategy.
Apart from this, there is no assurance that your website will appear on the first page of Google. The SEO results are expected to vary and almost 75% of users do not even go to the second page. Even then, it is optimal to get your website search engine optimized to reap exceptional results. By hook or by crook, SEO marketing is the only way to survive in the digital world and achieve success in the end. So do your research and learn more about SEO marketing in order to take advantage of such an amazing tool!