The average blogger spends more time on the title than on their post. This is the norm that makes the titles intriguing and compelling. Without an interesting title, it would be impossible to invite more viewers to your website from a list of search results. For any online content, the title of the post is essential for human readers as well as search engines. What most bloggers and authors do not think much about is the SEO title.
Did you know? On WordPress, you can edit the post title and the SEO title separately? Plug-ins like Yoast offer complete control over content SEO, and you can explore different ways to edit your SEO title. What exactly is the difference between a post title and an SEO title?
Post title vs. SEO title: things you need to know
We don’t want to be captain obvious here, but then again, some terminologies call for detailed explanation. Your post title is the H1 heading that appears on top of your blog post or your article. You can edit that by using the post title input field on the post editor of the WordPress dashboard. Any site admin has done this process numerous times to perfect a post title to attract the attention of the hundreds of potential visitors.
How can you edit the SEO title?
The SEO title usually tells the search engine the “name” of your blog page and your post. That is the first signal from your page content the bots analyze to understand what your post is all about. It is a small bit of code that serves as ranking signals for leading search engines like Google. In fact, while sharing posts and snippets on social media platforms, your title tag or SEO title will play a major role. Thankfully, controlling the way your SEO title looks is a lot easier when you are working on WordPress.
- The first thing you will notice about the SEO title is the presence of all the weird %% signs. These are the magic variables that extract snippets of information and turn them into working SEO titles on their own. They are very useful, and you do not need to be flabbergasted by their presence in the SEO title field.
- To write a great SEO title, you need to conduct your fair share of research. You need to include your focus keywords before you can save your fancy H1 tag. For example – when a post is about SEO Los Angeles, you need to think about all the related keywords target users might use to look for this business. Always rely on reputed keyword search tools to conduct your research on relevant keywords. List these keywords down and try to place them naturally.
- Bots are very similar to human beings when it comes to reading posts and titles. Therefore, think about creating SEO titles that make sense even to human readers. They do not need to be complete sentences with impeccable grammar, but they need to convey the gist of the post correctly. Always remember to keep the keywords to the left of a bigger title.
- Believe it or not, even the smallest aspects of website SEO have their approved formats. It is no surprise that title tags have formats too. The most popular format for non-blog posts includes vertical bars to separate the keywords. This makes the title quite easy to read even for human readers. For example –
Best SEO Tips| Los Angeles| XYZ SEO Company Los Angeles
- Ideally, your SEO title should be between 55 and 60 characters. No one has the time to read an essay in the name of title; even bots do not have such patience (crawl budget). Do not include stop words like the, to, on, in, for and of. There are several WordPress approved SEO Title templates and examples you can check out for understanding the kind of titles that work best for posts like yours.
Always remember to create unique titles. Just like duplicate content, duplicate titles are a big NO-NO for all WordPress posts. Search engine bots may chance upon more than one post with the same title and mark yours (the new one with lesser traffic) as the duplicate. This will cost you regarding traffic and revenue.
While we don’t want you to sweat it, it is certainly true that your SEO title can make or break your site. Pay as much attention to your WordPress SEO title as you do to your post title or H1 header for each post.