It’s no secret that, as human beings, we love visual content. In fact, posts that contain images have a 650 percent higher engagement rate than a post that includes only text. Given the fact that the average person can get distracted in eight seconds, it’s crucial to convey as much information as possible in minimal time. There’s a possibility that text alone may not be able to attract your target audience, but visual elements such as infographics can be your saving grace then.
Infographics are excellent tools that use a combination of text and visuals to convey information compellingly due to which they have a high potential of going viral, which is evident since they are liked and shared on social media three times more than any other type of content. Infographics are innovative enough to break through the clutter and present information in ways that can easily be understood by your target audience.
If your content marketing efforts aren’t drawing the results you expected and need something new; infographics are the answer to your problems. So, here’s why infographics need a place in your digital market arsenal:
Infographics Help Display Your Expertise
To make information more legible and presentable to users, infographics employ the use of charts, graphs, and tables, emphasizing the research that was required to produce the final form of content.
This calls attention to the knowledge and expertise of the publisher and will establish you as the leading expert in the particular field. As a result, infographics improve your business’ reputation and credibility online since they portray you as someone who has an excellent grasp on everything related to your target niche.
Infographics Can Increase Your Followers And Subscribers
If there’s any doubt about the reach and potential of visual content, look at ho popular platforms such as Instagram, Snapchat, and Pinterest have become. Pinterest, in particular, is filled with infographics related to all kinds of things ranging from fashion to cooking.
Create infographics that are interesting and visually-appealing and you’ll attract more engagement in the form of likes and comments, as compared to posts that involve only text. Higher engagement automatically means a higher potential for more followers and subscribers for your social media pages, giving you the chance to reach a wider audience every time someone shares your content.
The potential for a broader audience can lead to more fruitful interactions with your target audience, helping your brand awareness, and converting your followers and subscribers into customers.
Infographics Can Create Brand Awareness
Infographics are usually designed in a way to include relevant information such as the creator’s website address, social media handles, and logo. It’s an effective way to increase brand awareness and has the potential of increasing your traffic by 12 percent.
Infographics go beyond usual marketing tools by not just telling people what your brand is about and the products and services you offer, but by actually showing them what you’re talking about.
Infographics Can Improve Your Search Engine Results
With relevant infographics, you can quickly become the go-to source for your target audience’s needs. Due to their potential to go viral, infographics can lead to an improvement in search marketing results. Promoting your infographics on your social media channels can generate backlinks to you, drawing traffic to your website or blog. This aspect is especially important if the.
The resulting inbound links can provide a massive boost to your search rankings, which you can improve even further by incorporating targeted keywords to the title, meta information, and description of your infographic. SEO optimization increases the probability of your infographic appearing as a relevant source or Image on Google’s search results.
Infographics Can Be Embedded Easily
Perhaps the biggest reason why infographics are as popular as they are is due to their ability to provide large amounts of information concisely. Because of their portability, infographics can easily be embedded.
By mentioning your embed code with wherever you’re posting your infographic, you give your audience the chance to integrate it to their websites or blogs. Thus, whenever your infographic is included elsewhere, it’ll link back to your site, and you’ll be given credit for it, leading to more exposure.
Lastly, infographics are designed to incorporate short bits of information to create emphasis. Their simple feature makes them easier to read to people who don’t converse in English regularly, helping them understand the content through images instead.
Infographics Can Be Easy To Analyze
Since infographics are inherently graphics, they’re easy to keep track of through analytics, mainly because of the use of an embed code. You can quickly know every time someone clicks on it, views it, or shares it and use this information to gain insights into your target customers are responding to your infographics and what changes you can make to your approach to receive a better response.
Infographics Are Flexible
One of the best advantages that infographics offer is their ability to be adapted to different mediums, and I’m not just talking digitally. While you can also share your infographic by finding your prospects’ email addresses and emailing it to them, you can , also, promote it through other marketing channels, including flyers, brochures, printable guides, and powerpoint presentations.
There will always be customers you might not reach through digital channels, which is where offline channels, including print marketing, comes in. With a minimal investment in terms of effort and time, you can use your content in endless ways.
In the world, we live in, where businesses are not just competing on a local level, but at a global scale, too, it’s imperative to break through the clutter and set yourself apart from the competition. Using infographics as part of your content marketing strategy is an effective way to create content that’s not only engaging but visually-appealing too.
There’s no doubt that infographics are excellent digital marketing tools for every business aiming to engage their customers with their content. Remember, the goal is to grow traffic, and by using the right strategies, this goal will be quite easy to fulfill.
Have you ever designed an infographic for your brand? What worked for you and what didn’t? Sound off in the comments below!