Simple Video Marketing is not enough: What are the Customers looking for?


If 2017 was the year of video marketing, then 2018 has to be the year of AR and VR marketing. It is safe to say that video is not a new marketing strategy, but the moment you can manage to add “immersive” or “360” to the video experience, it becomes ready for your 2018 audience. The rise in demand for video reality is due to the popularization of VR devices like the Google Cardboard. The rise of AR began with Pokémon Go in 2016, when children and adults alike, started making Pikachu and Charizard a part of their daily lives. In fact, that year, AR changed the way kids felt about their daily ride to school and adults perceived their regular commute to work.

What is the newest trend in marketing in 2018?

Mobile AR and VR have graduated from mobile games and console games. They have finally stepped into the world of marketing. Brands like Swarovski and IKEA have already made their move. Several smaller and lesser known brands are also reaping the benefits of using mobile augmented reality to design their mobile applications. Several real estate companies and furniture companies are enabling virtual tours to their customers. However, mobile applications only represent a small fraction of the possibilities that entertain the idea of virtual reality and augmented reality.

How are AR and VR changing the fate of brick-and-mortar businesses?

There was a time when people saw the nearing death of the brick and mortar stores due to the rise of online marketing and e-commerce. However, contrary to the era of digital marketing, AR and VR are enhancing the in-store experience. Irrespective of the products you are currently selling, you can enjoy virtual reality aided marketing, promotions, and sales right inside your store. That fact is true for home furnishing stores as it is valid for car dealerships. There are more than one ways you can utilize AR and VR for your brand promotions. A top experiential marketing agency always knows the best marketing strategy that will work for your brand.

Asking the right questions

Both of these marketing methods are still experimental. However, they offer the most substantial data points and most sound measures of the marketing KPIs. Experiential marketing is about evoking the right human emotions with your advertisements and promotions. It is necessary for any form of marketing technique to be able to return quantifiable measurements, but these new strategies do not provide as many data points as the traditional forms of marketing do. Soft metrics are more important in the area of experimental and experiential marketing than hard metrics.

“How people feel about your brand?”

“How much time they are going to spend inside your store?”

“How likely are they to purchase from you?”

These are the few questions that can help you measure the effectiveness of your new experiential marketing technique.

AR and VR are still lesser-explored than video, print and social marketing platforms. In the coming years, promotions through mobile reality will explode for travel, clothing, real estate, home furnishing, retail, and gaming industries.