If you google the ways to make appealing shots that will please the eyes and lure customers, you will most probably see plenty of tips on fashion and food photography. But what if you trade not in dresses or cupcakes but other goods like jewelry sets, cosmetics, or home décor arrangements? Generalized advice on picking the background and providing many pictures does not tell you how exactly you should place items on the table to get the eye-candy effect. Isolated product images are OK, but on Instagram, you need to stand out and capture the imagination of picture scrollers right away. Otherwise, they will move on to other images and forget your offer for good.
One of the efficient ways to impress with your product is to create arrangements of goods that are artistic and beautiful in their own right. After finding such a visual treat, people will want to see details of each item placed in the composition – and so they will proceed to your landing page. To help you create such magical shots (and make people visit your ecommerce), we will share some essential rules of multi-element composition. If you are not sure you can cope alone and need assistance in making Insta-worth pics feel free to order professional ecommerce photography (or in any other area). Now closer to the practical matter.
Sketch your desired composition
Yes, it sounds scary and the last time you pretended to be an artist was in kindergarten, but it all begins with a map of your arrangement. And your rough schematic sketch will be that map, helping you keep track of what you do with your products and why. While sketching, you can plan the imaginary lines and patterns that will organize your items – and then you will break these patterns and experiment. Decide where you will place the main object and arrange other items as complementary to it.
Use the rule of thirds (or the grid rule)
The greatest visual pleasure is derived from pictures where key objects are placed not in the center but right, left, upper or lower thirds of your composition. You may have the grid option in your camera that divides the scene into nine equal segments. Get your key object into one of the crosshairs and decide where to scatter the rest of the items.
Remember about triangles
When you have decided on the position of the key item, you can locate other elements to create imaginary triangles together with the central one. You can have one or more triangles – it adds dynamics and life to your still-life, so to say.
Build diagonals and other patterns
If you look closely, you will notice hidden patterns in any picture you like. Diagonals created by ribbons, flower stalks, cutlery or decorative cords, S-lines made of the same color or same shape objects, C-lines hugging the central item – they are everywhere. Learn to discern them and use them in your own pictures.
Get into the rhythm – and then break it
Homogeneous lines of items look neat, but if you need to catch attention, break the rhythm. Place an open eyeshadow palette among closed boxes, a half-filled tumbler among empty ones, a carelessly dropped wristwatch among the carefully lined ones, as if just shed by a tired owner after a long day. Such a trick attracts attention by its ‘wrongness’ and tells a story – all at once.
The final tip
When you have mastered all essential tricks, it is time to apply them – and get wild and creative. Your gut feeling and experience will tell you when you’ve hit that magical balance in the picture that is perfect in its seeming imperfection.
Now it is time to get behind the camera and capture it for the viewers to admire – and flock to your site. With a bit of practice, you will surely master this art of making the fleeting moment freeze and will gain some palpable benefits along the way.