In today’s age, you need successful social media marketing to increase conversions and grow your Amazon business for the long-run.
It’s not enough that you rely solely on innovative tools to scale your business. Even if you have well integrated amazon repricer software, you cannot expect prospects to come streaming in.
Whether you are running a start-up or a well-established store, social media marketing is indispensable. But it is important to know and understand how to create, implement, and monitor the overall plan accurately.
Companies aiming to achieve successful social media marketing must deal and cope with various typical challenges. Take note. A lot of businesses failed with their plan for overlooking proper time allocation, correct measurement of typical indicators, and generation of highly-optimized and appealing content. That left them with a cracked egg as an outcome.
By all means, don’t do that!
By implementing a strategic plan, companies can satisfactorily attain a profitable endeavor and compensate on the amount spent for their social media marketing strategy. In relation, we have laid out a step-by-step plan to help you do that.
Here are practical and straightforward steps to creating and executing a knock-out social media marketing plan to boost your company’s revenue.
1. Know your Goals and Make them SMART
Before all social media marketing campaigns, it’s fundamental to start with goal setting. By being clear with your goals, you can identify the best strategies to achieve them.
To ensure a concrete and firm foundation of your social media marketing strategy, make sure to align it with the SMART principle in goal setting.
- Goals must lay down specific deliverables or outcomes. Don’t just state vague goals like you want to acquire more business. That will not help pinpoint particular objectives and create proper indicators to measure success.
- A good goal standard should be able to answer “yes, nailed the goal definitively” or “we missed the goal by 30 percent.”
- Create goals that correspond to your given situation, especially financial capacity. Take note. Goals that are too far fetched can frustrate and demoralize assigned personnel. Yes, it’s okay to stretch to achieve a goal, but don’t go overboard with expectations.
- Social media marketing should be coherent with the company’s overall marketing goal. Is it to increase organic traffic and boost conversions? Enhance branding? Increase partnership with relevant stakeholders? Ensure that the goal correlates to the broader picture.
- Deadlines keep businesses accountable for their specified goals. Make the entire strategy manageable and workable by slicing vast chunks of projects into mini-goals with corresponding periods.
Upon setting the goal which serves as the blueprint for empowerment or drive, the leadership then needs to identify the particular staff who would handle the strategy.
2. Identify your Audience
You cannot appeal to everybody, no matter how innovative or creative your campaign is. Your business may have the best marketing infographics on Amazon, but if you’re promoting to people who are not interested in the product, then you’re wasting a lot of time and money. That is why it’s imperative to know your niche audience. Then, properly design your message based on the needs and aspirations of who you are trying to target.
Marketing specialists recommend that business should develop a social media marketing strategy that relates to the needs, situation, and aspiration of the target audience. How do you determine what appeals to them? Check out these three fundamentals that yield integral information you can use towards marketing to the right market.
- Know who the happy customers are. Customers who give positive insight to a company’s product or service are viable starting points when generating a buyer persona. Assess their background, such as issues strictly, to understand who you should be targeting.
- Understand the pain points. Critical to marketing is identifying and understanding the pain points of your target audience. To know better, put to heart these questions for answers. How can your product help address the problem of your market? How does it give value to them? Once you have a thorough answer to this, you can then craft a targeted and value-laden marketing approach.
- Examine Customer Support. Interact with the people who are doing customer support for the company. What questions do they most commonly hear? What concerns are raised most often by customers or prospects? Understanding these will guide you into the content that will most likely attract and sustain your coveted audience.
Let’s now proceed to “where.”
3. Choose the Best Platforms
It’s a common mistake, especially among start-ups, to immediately try cultivating followers on all social media platforms. That’s because each of the platforms has unique and enticing features that are just too hard to forsake. However, when you incorporate all that at once, the social media manager may eventually get overwhelmed, leading to puny results.
We all know that Facebook is the king in social media. LinkedIn is also known for boosting a company’s online presence. But assess your company’s situation more thoroughly. Are these the platforms you need to focus on?
- Who do you wish to appeal to? It’s essential to assess your offering so you can choose the proper platform. Marketing directly to customers? Facebook is the best option. Are you promoting brands to a younger audience? Snapchat or Twitter might be the best platforms. Are you targeting other companies for collaboration? LinkedIn might be the tool you need.
- Where do you find your Competitors? Assessing your competitors and knowing which channels they are using is critical to social media marketing. How is their engagement? Do they have increasing followers? Knowing that will guide whether you should move to another channel or otherwise.
It takes big chunks of time to manage a successful social media marketing properly. That is why it’s best to select one or two channels and focus your efforts on these. You don’t have to spread yourself too thin for fewer results.
4. Select a Qualified Manager
Companies usually fall into the common mistake of choosing a person with the cheapest rate or lightest schedule to handle their social media accounts. That should not be. Take note. A social media manager should exude innovative abilities to be able to manage the plan effectively.
- Strategic Mindset. It takes someone with a strategic mindset to build a successful social media marketing. Thus, businesses should engage with the candidate carefully and understand his/her short-term and long-range goals. The person should know how to create engaging posts and content and interact with followers in a way that results in subscription or conversion.
- Organizational Skills. During the selection process, as the candidate his/her proposed step-by-step-approach in social media marketing. They need to exhibit proper time management and scheduling.
- Branding Expertise. Social media managers may not be the frontline of the company, but it’s their voice that can echo it for promotion. That is why a social media manager should understand the company’s brand by detail, possesses competent communication skills, and exudes professionalism in all situations.
5. Deliver Content Consistently
Consistency is key to building a successful social media marketing strategy. Creating posts or content here and there won’t nourish your campaign in the long run. Here are some crucial pointers on doing that.
- Write Content. Always think about the sake of your target buyer when sharing or creating content. Webinar invitations, blogs, and new white papers are viable options.
- Curate Content. To fill the social media calendar, you can also post related industry information and articles written by other parties. Just make sure that your posts don’t sound sales-y. That will only turn off your prospects.
- Browse online and you’ll find both free and premium tools that can help you identify what your target market or competitors are looking for. That will guide you in identifying what you should be sharing.
6. Leverage Influencers
Researches show that about 50% of customers refer to influencer reviews when searching for a product to buy. Why? Perhaps, it’s because people trust these influencers, especially when they have established their credibility on recommending the right products or services.
Thus, identify possible experts about the product or service you sell. And it’s always best to consider influencers with a large following on social media. When you reach out to them, make sure you also have a value to offer.
7. Increase your Audience
The more people seeing your message, the higher the chance for conversion or sales. In that case, the social media manager should gear to increase followers across all of the company’s social media channels.
- Existing Customers. Ensure that existing customers follow your social media. Take note. Fresh content, product changes, and industry news are all valuable to customers. Deliver these correctly, and who knows, that could prompt them to buy again.
- Content Fans. For sure, some random persons saw your content and got interested in reading them. They are vital prospects you should not ignore. Therefore, it’s essential to encourage them to subscribe via email, for example.
- Paid Ads. Organic traffic is always the best because it naturally gives a value when the customer wants it. But to boost your campaign, you can still tap on paid advertising. It is an ideal way to reach potential buyers who never knew about the product or service you offer.
8. Engage Your Audience
It’s not enough that you have a steadily increasing number of followers. It’s also important to create strategies that would engage and, therefore, sustain their interests with your product or service.
- If you have new followers posting inquiries or comments, respond to them. It should create interactions for your followers to know that you value them.
- When you’re sharing information that may be interesting to some of your followers, tag them. That you show them that you want to personally relate to them and you want to engage them.
- Hashtags are a Must. With all the enormous information posted on social media, you need to help your audience navigate. You can do that with hashtags to make your message more easily accessible.
That’s it! Apply these eight tips religiously and strategically and steadily; you’ll find your Amazon business generating consistent sales and profits.