Steps to Submit Your iPhone App on Apple Store


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So, you have finally developed an iPhone app. You followed all the things to consider while building a mobile app, right from performing in-depth market research to introducing lucrative features, testing your application, and investing in app marketing. And now, you are all set to submit your app on the App Store and celebrate with a bottle of champagne.

Well, submitting your application is not as easy as it seems. Apple Store, known for its stringent regulations, reject a large number of iPhone applications. In such a scenario, the best way to prevent your application from falling into the same category is to follow a set of steps, about which we will discuss in this article.

Here, in this article, we will provide you with a step-to-step guide to submitting your application on Apple’s App Store, as shared below:-

1.Ensure your app passes all the Apple Submission regulations

App Store, with more than 2.2 million apps, is known for launching the finest app and build trust among the users. Even a single hitch in the regulations proposed by Apple can be the reason why your app fails to enter the app market.

Now when talking about reasons behind app rejection, the main reason is objectionable content. That implies adding offensive, upsetting, insensitive, or intended to disgust content such as sexual pornography, comments against any religious, race or gender, content making personal harm to any user, etc.

Another reason for app rejection is the unavailability of the developer’s information. Since users are willing to know further about the developer who created the iPhone mobile application and communicates with them in the form of feedback, complaints, and suggestions. An absence of developer’s information creates an impression that the developer and the app are not certified and might make harm to the users. So, it is necessary for developers to look into such considerations while submitting your app.

2.Test your application wisely

Since Apple focuses majorly on providing a safe and seamless experience to its users, it is mandatory to test their iPhone application wisely, even if you have written impeccable app codes. It is imperative to test every app screen and functionality to ensure that it is bug-free, does not crash and delivers a positive impression.

When talking about testing an iPhone application, it is not enough to test your app on simulators. Rather, you have to test your application on different iPhones that come in different sizes and with distinct configurations.

Besides, even if your application passes the App Store review, be ready to look into user feedback to find undetectable bugs and errors and make your application a better addition to their lives.

3.Register for Apple Developer program account

The next step to follow while submitting your application on Apple’s App Store is to register for the Apple Developer program. In this program, the iOS app experts get access to ample additional Apple tools and facilities to deliver engaging user experience, including performing beta testing and seeing app analytics.

Now when it comes to registering in the Apple Developer Program, you have to pay a developer fee of $99 per year for individual access. But in case you want to provide access to a complete development team, the membership will cost another $299/yr.

4.Create an iTunes Connect app record

iTunes Connect, in simpler words, is a collection of web-based tools to manage content on the iTunes Store as well as app sold for iPhone, Apple Watch, and other Apple devices on the App Store. Since these records comprise of all the information required for app management through the distribution process and the one displayed in the App Store, it is profitable to make a record in iTunes Connect before uploading your iPhone mobile application.

5.Make your app ready for distribution with appropriate information

When talking about publishing your application on the App Store, it is imperative to share the app information in particular form, including:-

a.App icon – Being the foremost thing noticed in an iPhone application, it is must include when submitting an iPhone mobile application. If not added, the app won’t be approved. Besides, Apple has a set of Apple’s Human Interface guidelines for deciding what type of icon to add to your application. So, look forward to it.

b.A Screenshot/app preview – Media content like app screenshots and video clips foster visual communication. It enables the users to get a glimpse of how your iPhone app look and work, and what features it entails, which eventually prompt them to download your application.

c.Metadata – The next thing to consider when publishing your app on App Store is to provide a detailed description of your application along with suitable metadata, including app name, version number, category, relevant keywords, and a description defining what, why and how your app will improve users’ lives. Here too, if any content added make the users feel cheated or is concluded as misleading or ambiguous, the app will be rejected.

Once done, the next step is to archive your mobile app. This step empowers iPhone applications development companies to build your application and assemble it with debugging information into a bundle.

6.Upload your iPhone application

When all the aforementioned steps are performed effectively, you have to upload an app build with the help of platforms like XCode and Application Loader. This upload will be then exhibited on the Activity Section of ‘My Apps’ once you have formed an iTunes Connect record. On this page, set the app status to ‘Prepare for Submission’ and view/edit the detail to make it best for iOS users.

Now, when it comes to uploading your application to iTunes Connect, pick the archive you want to upload from the Archives Organizer, tap on ‘Upload to App Store’ and perform the steps as specified. If everything goes well, the code of your iPhone app will be sent to Apple’s servers for verification, while a submission failure errors will be displayed on the screen in the other case. Fix the bugs found in case error appears on the screen and upload it again to make it ready for review by Apple review team.

7.Submit your mobile app for review

After the verification is done, as mentioned in the last step, the app status is changed to ‘Waiting for Review’ and the Apple review team reviews your app within 1 to 3 days.

If rejected, you are empowered to connect with Apple team via the Resolution Center to get detailed information of what could be the reason behind app rejection. You can coordinate with the team until you improve and resubmit your app build.

8.Release the app version

Now, when the app is reviewed and approved, you can release your iPhone mobile application either via Manual or Automatic means.

If choosing ‘Manual’ option, all you have to click on ‘Release your app’ and wait for ‘Ready for Sale’ status of app version. Within an hour or a day, the app will be live to your target user base. Whereas, in the other case, the app will be released in different phases. This is possible only when you are releasing an app update or your app is in one of the following statuses:-

  1. Preparation for Submission
  2. Waiting for App Review
  3. In Review
  4. Waiting for Export Compliance
  5. Pending Developer Release, etc.

The app version, when opting Automatic option, will be released in the marketplace over a period of 7 days to a particular percentage of Apple users.

Wrapping Up

Submitting your iPhone app on the Apple App Store is both an exciting and nail-biting situation both for the newbie and those who have submitted multiple apps already. However, by considering the step-by-step guide shared in this article, you can easily enter the App Store, reach to a wider audience and gain a higher momentum.