Technologies Fueling and Improving Our Digital Experience


Businesses worldwide are adopting a digital-first approach to all spheres of their business operations, processes, and even customer engagements. Digital technologies, when adopted strategically, lead to enhanced processes and productivity while delivering better employee and customer experiences, cost control, and risk management. 

Technology is the driving force behind the transformation of businesses, and it’s improving our digital experience over the past many decades. However, the most extraordinary phenomenon is that the latest technologies are launching at an unprecedented rate, which is rapidly shaping the future digital landscape. 

As businesses undergo rapid digital transformation in 2021, here’s a list of the four most impactful technologies fueling and improving our digital experience. 

Cloud computing 

Cloud computing isn’t a new thing, but its impact on lives is growing, and it’s enhancing our digital experience every day. For instance, if you’ve streamed music on YouTube Music, published an article on LinkedIn, or simply edited a spreadsheet in Google Drive, you’ve experienced cloud computing first-hand. We’re often not aware of the presence or use of cloud computing while performing various online tasks or using the internet. Still, this revolutionary technology has had a significant impact on our digital experience. 

Remote working, flexible working hours, and even telecommuting have become essential during the pandemic. Cloud-based tools have facilitated efficient and effective collaboration among employees, customers, and business owners. Enterprise applications deployed on the cloud provide an integrated, connected, and completed way of streamlining business processes, including human resources, supply chain, and finance.  

Over the past year, we all have used a wide range of cloud-based applications that have led to an improved digital experience. From streaming our favorite web series on Netflix to attending online conferences on Microsoft Team, cloud computing has made our lives easier. 

Internet of Things (IoT) 

Devices and systems connected to the internet form an intricate toolset often referred to as the Internet of Things. Thus, it has created opportunities for developing new services and products that you couldn’t have imagined.

The majority of the businesses are tapping on the power of IoT to develop and deliver updated or new services to their customers. IoT devices can discover, capture, and act on a wide range of data sources sourced from a variety of sensors, systems, and appliances. Companies are getting better at catering to customer requirements as they have access to deeper insights facilitated by IoT. Thus, IoT is enabling the delivery of a better customer experience.  

IoT is already playing a vital role in coming up with advanced and sophisticated healthcare services and products. Many hospitals are using IoT devices for monitoring patients remotely. With the aid of health sensors and wearables, healthcare facilities have become much more comfortable delivering their services. The sophisticated monitoring devices can track staff, equipment, and patients, which helps maximize resources and save money. 

Artificial intelligence (AI)

AI or artificial intelligence is being adopted rapidly by many businesses. These sophisticated machines can solve problems with human-like precision, and companies are developing pocket-friendly AI-based applications accessible to small and big enterprises. 

Tools and applications based on AI turn the current workforce smarter, efficient, and productive while delivering a positive and enhanced customer experience. For instance, the AI-powered chatbots can quickly respond to different customer queries, automate tasks, and even facilitate sales. Machine learning and AI have made chatbots smarter, and they know when human intervention is needed. 

Voice technology

Voice recognition is a great technology that has led to the development of devices such as Google Home and Amazon Echo. Smart speakers can recognize users’ voices and add immense value to the customer experience by facilitating sales. E-commerce has significantly benefited from voice recognition as it uses data and audio feedback for performing tasks quickly. Customers reward the brands with repeat business and long-term loyalty. However, such technologies have their own issues. Consumers might worry about their digital assistants. After all, they can record your conversations and serve as yet another way for businesses to collect user data.

Importance of data security and privacy  

In our zeal for adopting emerging technologies, we must not ignore data security and privacy. The all-pervading technologies like IoT are being used for data mining and tracking by businesses and government agencies. Thus, we must take security and privacy tools like Virtual Private Networks (VPNs). A VPN is one of the technologies that bring benefits to both businesses and consumers. For one, companies can be more flexible and accurate with granting access to resources. Consumers, on the other hand, can use a personal VPN to enjoy a more anonymous online experience. It is the go-to tool for anyone wishing they could limit the persistent attempts to track them. Thus, a VPN encrypts your traffic, changes your IP address, and makes it far more difficult for anyone to track or locate you.