As an entrepreneur it’s vital to keep keep ahead of the game to ensure the success of your business venture. Fortunately, you don’t have to shell out big bucks to learn all the tricks of the trade; here are 10 free online courses online that can help you take your knowledge to the next level.
1.Competitive Strategy – Coursera
Tobias Kretschmer of the Universität München teaches this six module course where you will learn the basic tools of game theory and how businesses choose strategies to attain competitive advantage.
The modules include topics such as: looking at the different ways to determine a best or dominant strategy, different tools to assess the attractiveness of a market, strategic aspects of product design and pricing strategy. A certificate is given on completion of the modules.
2.21 Critical Lessons for Entrepreneurs – Udemy
This entrepreneurship training course offers real world insights to starting and succeeding with your own business. It’s presented by Jason Nazar, CEO of Docstoc who shares important lessons learned from his own experience of starting and running a successful business.
Topics covered include: vetting your idea and raising money, to hiring the best team and continuing to grow your business.
3.Developing Innovative Ideas for New Companies – Coursera
This four module course is taught by Dr. James V. Green, Director of Entrepreneurship Education at Maryland Technology Enterprise Institute.
It assists in developing the skills of aspiring and active entrepreneurs so they can act on innovative business opportunities. Modules include topics such as: identifying and analyzing entrepreneurial opportunities, how to enhance your entrepreneurial mindset, and improving your strategic decision-making, now and in the future. A certificate is given on completion of the modules.
This six module course, with a final exam, is taught by George Siedel, Williamson Family Professor of Business Administration and Thurnau Professor of Business Law, University of Michigan.
Negotiation is an important skill to have as an entrepreneur and being able to do it well can lead to your career advancement. The course teaches you how to become a successful negotiator in your personal life and business transactions.
Modules include: planning for a negotiation, psychological tools that you can use during negotiations, negotiation to create a binding contract and dispute resolution processes such as mediation and arbitration. A certificate is given on completion of the modules.
5.Marketing in a Digital World – Coursera
A four-module course by Aric Rindfleisch of the University of Illinois at Urbana-Champaign. This course is a must for new entrepreneurs, as well as seasoned business owners that want a better understanding of what a digital marketing campaign consists of.
The course takes you through how digital tools (such as the Internet, Smartphones, and 3D printing) are enabling customers to take a more active role in promotional activities, and revolutionizing the retail landscape. A certificate is given on completion of the modules.
6.SEO Training Course – Hubspot
A 3 part course taught by Matthew Howells-Barby, Director of Acquisition at Hubspot. This training course teaches you how to build a Search Engine Optimization (SEO) strategy for your business, how to build links to your website, how to use blogging for SEO, and much more.
Learn how to find the SEO strategy that fits your business, why link building is important, how to estimate the number of links your web page will need, and how to build links at scale. Learn the three major strategies that HubSpot employs to rank for target keywords in Google search results.
7.Entrepreneurship 3: Growth Strategies – Coursera
No entrepreneur starts out wanting their business to remain small. This 4 module course taught by professors at the Wharton School, University of Pennsylvania, will provide you with an understanding of how to successfully scale your business.
The modules cover such topics as: demand generation, customer acquisition, adoption, diffusion and forecasting demand. You’ll also learn how to effectively market your business using best practices for digital marketing, social media, PR, SEO, and pricing. By the end of the course you’ll have an outline of a strategy to expand your business.
8.Business Expansion – My Own Business
A more thorough online business expansion course is run over 15 sessions by Santa Clara University in Silicon Valley. It’s aimed at established business owners to advance their business to the next level. This course covers: appropriate internal controls, how to seize expansion opportunities, evaluation methods, planning for the future and exit strategies if you decide to sell your business.
A four week finance course on financial analysis so you can make better business decisions and the most efficient and effective use of your capital. It looks at a variety of options you have for
funding and how to negotiate successfully with finance professionals who control access to that funding.
- Entrepreneur Podcasts
Podcasts aren’t strictly an online course but a great way to get the most up-to-date information and strategies for entrepreneurs, you can also learn on-the-go using your Smartphone if you’re short on time. Check out these 5 recommended podcasts for entrepreneurs:
Author : About Matt Ramage, Founder of Emarketed
Matt Ramage has been marketing websites for over 20 years. He loves helping businesses improve their user experience and searchability on the Internet. Matt now heads Emarketed which is located in Los Angeles, California. They specialize in SEO, social media marketing and web development.