If you have a SaaS company and wish to grow and expand it sustainably with the help of Search Engine Optimization (SEO), then we have a perfect guide for you. In this guide, we will focus on educating you about what SEO has to offer you and your company. But before we jump into this, let’s learn a little about SEO.
SEO is a practice that has been around for as long as search engines existed. Through SEO, one can increase the quantity of quality traffic to their website via organic results of search engines. As a SaaS company, SEO is a powerful tool for you to use to make your business grow rapidly and sustainably. With that in mind, let’s further get into the details of this SaaS seo guide.
Factors determining SEO rankings
There are quite a few simple factors that can help you achieve better SEO rankings. Some of these include putting keywords in the title, heading 1, heading 2,and in the paragraphs. Factors also include the number of links of anchor texts, content length, page structure, loading speed, site architecture, proper keyword research ,and quality of content. This is especially important for SaaS companies, who need to invest in specialized keyword research and content in order to see results with their SEO efforts.
An SEO-friendly website
Your website is the reason behind your SEO efforts. Ultimately, the goal of SEO is to get more customers to your website. However, if your site is not built right, everything falls apart. Therefore, it is advised that you use technologies, such as HTML/CSS or PHP. Though many new technologies are coming up, search engines are better suited to these technologies, thus producing better results. With an excellently-built website, you can now focus better on great content.
For SaaS companies, content marketing is crucial. You do not have to have consistent content but focus on the fact that your content should be authoritative and of high-quality. It is usually not recommended for startups to indulge in simple blog content but more on content with abundant resources. Content takes a lot of time to create and requires a big investment but can help in gaining the attention of searchers. Gradually, you may decrease the size and investment and increase the amount of content that you produce, albeit in a shorter form.
Keeping a track
SEO for SaaS works when you know how to track the progress. Like anything worth waiting for, SEO takes time to work. From bringing your website to the right people to bringing it up in the rankings, you will not get the results right away. Thus, tracking becomes a necessity. However, many people tend to ask the wrong questions and look at false indications. To track your SaaS SEO efforts well, you should use metrics like the visibility of the clicks that you are receiving for the full set of keywords that you have used. Tracking the YoY traffic and the users, or tracking revenue and sign-ups that you have gathered organically also is a viable approach.