Packaging plays a key role in your ability to sell a product. If you go to a supermarket, you will see that most of the products are packaged using very selective colours. For instance, most companies make use of attention grabbing hues such as red or yellow, while others prefer using darker shades such as blue or even white. Either way, the focus is on making sure that a person who looks at the product feels enticed by it, and eventually ends up buying it. You might not realize it at first, but companies often put considerable thought into packaging before releasing a product. Custom packaging, obviously, plays an important role. If you want your product to sell well, here are the four best tips for product packaging.
- Content Is the Most Important
What you put on the product is incredibly important, and it’s something that you simply can’t let go of. When it comes to product packaging, you need to make sure that the content provides basic information such as what the product is about, as well as the contents inside the package. Ensuring transparency is incredibly important and will help improve trust between the consumers. You should make sure that there are robust visuals on the outside as well, as that will help attract attention. When writing content on the package, you have to make sure that you add important details, like any disclaimers or notices to make consumers aware of ingredients or additives. Some notices are required by law, so do look into legal requirements too and arrange the content carefully.
- Learn to Switch Out Designs
While product packaging should remain consistent so as to ensure trust between the consumers, it’s recommended that you first sit down with a focus group and show them a few designs. Don’t just release a product without doing any research through a focus group, as they will be able to give you valuable data on what mistakes you are making, as well as things that you can do right. Learn to be flexible with product designs before a product is released.
- Choice of Colour
While your company’s logo will be plastered on the product itself, you need to understand that the choice of colour is also incredibly important. Being practical is key when selecting different colours, so make sure that you choose from various designs. More importantly, you need to follow a similar colour theme throughout the range of products that you are offering. If you tend to fluctuate between colours, it’s going to have a major impact on consumer choice. You can choose from several custom packaging options when making a decision.
- Don’t Overstuff
Many companies have a tendency to provide too much information on the product packaging. If you are overstuffing your product packaging with too much written content, you are doing it wrong. Only provide essential and true information, it’s extremely important that you make sure everything written is completely true.